My name is Robert Szopa. I run Proscris, a growth and digital sovereignty practice based in New York. I did not arrive at dental marketing through a dental-only agency background — I arrived through DEEPdormir, an AI sleep-health screening venture that gave me real, direct exposure to how medical and dental practices operate, market themselves, and grow locally. Sleep health sits at the intersection of medicine and dentistry, and that project is what brought me into rooms with practices like OFFDENTAL.

Proscris is a growth architecture and digital sovereignty practice. We build local visibility, content, and paid acquisition systems for businesses that want to operate at a higher level — and we do it by working directly inside the client's operational reality, not from a template. Every engagement starts the same way: understand the data you already have, then design the systems and processes that make that data work for you continuously.

DEEPdormir is our AI-powered sleep health screening venture, developed with trust and guidance from the founders behind one of the largest independent diagnostic imaging networks in the country. We reference it here not for the sleep science, but for what building and growing it actually taught us: the same local visibility, content, and paid acquisition playbook applies whether we're growing a commercial fitness equipment company, a local home-service business, or a dental practice. The tone and channel mix shift — the underlying structure of how a local patient or customer actually finds and chooses a business does not.

These are not services we're proposing to OFFDENTAL. They are proof of range — evidence that Proscris has designed, launched, and operated real local growth systems across multiple industries, each with its own competitive and regulatory complexity.

Digital sovereignty means OFFDENTAL owns its data, its infrastructure, and its patient relationships outright — rather than renting fragments of them from a patchwork of vendors who each hold a piece hostage.

Before we touch a single ad account or write a single line of content, we spend real time inside OFFDENTAL's existing systems — your current website, GBP, social accounts, and whatever reporting already exists. The goal is to understand exactly what data you have, what's missing, and where the highest-leverage gaps sit before we design anything.

OFFDENTAL, led by Dr. Evelyn Woo, already has real assets working in its favor: a Midtown Manhattan location, cosmetic and restorative expertise, Invisalign and implant services, and content built out across several NYC neighborhoods including Chelsea, Hudson Yards, the Upper East Side, and Two Bridges. That is a strong foundation. The opportunity is turning those scattered assets into one coordinated, owned system that compounds instead of sitting static.

Instead of scrambling to create new content week to week, we frontload a large batch of creative assets up front so an entire content calendar is already mapped, designed, and scheduled before the month even begins. Once that library exists, launching an ad campaign becomes a matter of pointing budget at proven, ready-made creative — not starting from a blank page every time.

When someone searches “dentist near me” or “Invisalign Midtown Manhattan,” the Google Maps 3-pack is the single highest-converting result on the page — and it is won through consistent, correctly executed local SEO, not luck. This service is entirely focused on making OFFDENTAL the default answer across every neighborhood you serve.

Cosmetic and Invisalign patients almost always check Instagram or Facebook before booking — it's where trust is either built or lost. This service keeps OFFDENTAL's social presence active, consistent, and genuinely persuasive, without requiring your team to manage a content calendar on top of running the practice.

Meta reaches high-value cosmetic and Invisalign prospects in Manhattan at a fraction of the cost of Google Search — before they've even started actively searching. This management fee covers full campaign strategy, audience building, and optimization for any ad spend up to $10,000/month, billed directly to OFFDENTAL's own ad account. Because the same creative from the batched content pack doubles as ad creative, campaigns can launch fast without a separate production cycle.

Google Search captures the highest-intent moment available — someone who has already decided they need a dentist and is actively choosing one right now. This management fee covers full campaign build, keyword strategy, and ongoing optimization for any monthly ad spend up to $10,000, billed directly through OFFDENTAL's own Google Ads account.

All four services in this proposal are focused on driving visibility, trust, and qualified traffic to OFFDENTAL. But traffic only matters if every call and inquiry is actually answered, logged, and followed up on — especially after hours. That layer of the practice — phone answering, scheduling, and patient record integration — is not something Proscris builds or operates. For that, we recommend and coordinate directly with Revado.ai, a dedicated dental phone and patient management integration built specifically for practices like OFFDENTAL.

Every channel in this plan is judged against one number: what does it cost to acquire a patient, and what is that patient actually worth over time? Dental patients — especially Invisalign, implant, and cosmetic cases — carry LTVs that make even a moderately expensive acquisition cost a clear win. Correct conversion tracking from Day 1 means we know these numbers for real, not by estimate.

Local SEO, social, and paid ads are only as effective as the page a patient lands on and the experience that follows. A campaign can generate perfect traffic and still underperform if the landing page is slow, generic, or doesn't match what the ad promised. The design and engineering of the landing page and overall patient experience is what actually converts a click into a booked appointment — and getting that right requires real technical setup, not just creative work.

Everything in this proposal — correct conversion tracking, properly segmented patient data, a real content library — builds toward one underlying asset: a clean, organized, actively used patient database. Once that foundation exists, it can be put to work well beyond ads and social. Email marketing is a clear example of this: a channel almost every practice already has the raw ingredients for (patient emails, service history, appointment timing) but almost none actually use with any strategy behind it.