Fazzino's Pizza.
The Neighborhood Pizzeria
That Owns Its Neighborhood.
A complete growth system — branding, content, social media, Google Business Profile, EDDM direct mail, Meta ads, AI-powered operations, and a fully integrated ordering and loyalty system. Not a marketing campaign. A complete operating system for a local pizzeria that wants to dominate the 3-to-5 mile radius around the front door.
Brand & Identity
A consistent look and voice across every touchpoint — online, in-store, on the street, and in every mailbox in the delivery zone.
Content & Social
3 posts per week across Facebook, Instagram, and Google — built around real in-store footage and high-intent copy.
Local Market Saturation
EDDM direct mail, Meta geo-targeted ads, and Google Local ads — every household in the delivery radius sees Fazzino's name every month.
AI Operating System
POS integration, direct ordering, AI auto-reply, loyalty, review management, reporting — one system that runs the business.
🔒 Prepared by Proscris · Fazzino's Pizza Full Operations & Marketing Playbook · Confidential
The Situation Right Now.
What Needs to Change and Why.
Fazzino's makes great pizza. The problem isn't the product — it's everything around it. A stranger's video outranks the restaurant's own content. Third-party apps take 25 cents of every dollar. The neighborhood doesn't know what Fazzino's pizza looks like. And there's no system in place to turn a first-time customer into a regular. This playbook fixes every one of those things.
🚨 The Merchant Services Video — The Most Urgent Problem
Right now, the highest-ranking piece of content associated with Fazzino's Pizza online is a video uploaded by a merchant services representative — not by Fazzino's itself. A stranger's content outranking the restaurant's own presence means the first impression of Fazzino's Pizza for hundreds of potential customers every month is defined by someone with no relationship to the brand and no incentive to represent it well. Reclaiming that ranking is one of the most urgent priorities in this playbook — and the fix starts with filming in the kitchen this week.
No Owned Content
Fazzino's has no consistent video or photo content showing the food, the team, or the kitchen. Without owned content, the restaurant's online identity is defined by whatever other people happen to post — which is currently a merchant services video.
Third-Party Commission Drain
Every order through Slice, DoorDash, or Grubhub costs 15–30% in platform fees. On 100 orders per month at $28 average, that's $420–$840 every month going to platforms that own the customer data — not Fazzino's.
Invisible to Local Search
Without a fully optimized Google Business Profile, consistent directory listings, and regular review accumulation, Fazzino's is invisible to the most important local marketing channel that exists — people actively searching "pizza near me" right now.
✅ The Core Thesis — What This Playbook Delivers
A local pizzeria does not need to be on every platform or run every ad type. It needs to be the most visible, most trusted, most consistent local restaurant brand within the 3-to-5 mile radius that feeds it. This playbook delivers exactly that — with a system that the manager and team can actually execute week over week, and a backend that handles every administrative and operational function that slows most small restaurants down.
Branding & Identity.
The Reason People Choose You Before They Taste the Pizza.
For a local pizzeria, branding is about the feeling a customer has when they see your name in their feed, hear it mentioned by a neighbor, or drive past your sign. Fazzino's needs to own one position: the go-to, trusted, authentic neighborhood pizzeria. That position is built by consistent, recognizable presence across every touchpoint — online and off — over time.
Visual Identity — The Look
A consistent visual system: primary color palette (deep red, warm cream, charcoal), logo usage guidelines, font selection, and a photo/video style guide. Every piece of content — from an Instagram Reel to an EDDM mailer to a box topper — follows the same visual rules. Customers recognize Fazzino's before they read the name.
Brand Voice — The Sound
Fazzino's speaks in one tone: warm, neighborhood-proud, genuine, and direct. Not corporate. Not trying too hard. The pizza is good and everyone who tries it knows it — the voice reflects that confidence without arrogance. Every caption, every review response, every loyalty text uses the same voice.
Local Identity — The Feeling
Fazzino's is not a chain. It is a neighborhood institution — or it is becoming one. Every piece of content reinforces that local identity: mentioning the neighborhood, tagging the location, showing the team, celebrating local events. People choose local because it feels personal. The branding makes that feeling visible.
Brand Touchpoint Audit — What Needs to Be Consistent
| Touchpoint | Current Status | What Needs to Be Done | Priority |
|---|---|---|---|
| Google Business Profile | Likely incomplete or unclaimed | Claim, fully complete, add hours/photos/menu, activate messaging, set review response protocol | Critical |
| Facebook Page | Exists, likely inconsistent posting | Full profile audit, cover photo update, About section, pinned post, weekly content schedule activated | Critical |
| Instagram Profile | May exist, likely underutilized | Bio optimization, link in bio setup, Reels strategy activated, grid aesthetic established | Critical |
| Website / Online Ordering | Unknown — may rely on third parties | Branded site with native ordering, menu, hours, catering inquiry form — zero commission | High |
| Packaging & In-Store | Generic or unbranded | Box toppers, bag inserts, loyalty card or QR code to loyalty program, receipt messaging | Medium |
| Signage & Exterior | Present but may not match digital brand | Window clings with QR code to order, loyalty sign-up prompt, consistent brand colors visible from street | Medium |
✅ The Branding Non-Negotiable — Consistency Over Perfection
Fazzino's does not need a $20,000 brand redesign. It needs to pick a consistent look, a consistent voice, and a consistent schedule — and hold to them relentlessly for 90 days. The branding system we build is designed to make that consistency effortless for the team to execute and impossible for customers to miss.
Content Strategy.
3 Times a Week. Every Week. No Excuses.
The content strategy for Fazzino's is built around one truth about local restaurant marketing: you do not need viral videos. You need to show up, consistently, in a way that makes the person scrolling through their feed suddenly think "I want pizza tonight" — and immediately know where to get it.
📹 No Footage Yet — That Changes This Week
There is currently no owned video content of Fazzino's Pizza. The fix is not a production crew. It is a phone, a ring light, and a 90-second briefing for whoever opens the store each morning. The first week of content already exists in the kitchen every single day: the dough being stretched, the sauce being spread, the cheese pull on a fresh slice. The strategy converts those daily moments into a content library that ranks, resonates, and replaces the merchant services video permanently.
Post Type 1 — The Food Video
When: Monday or Tuesday
What: A 15–45 second vertical video showing the food being made or served. No script. No production. Phone pointed at the pizza going into the oven, coming out, or being sliced. The cheese pull. The crust.
Why: This is the highest-performing content type for local restaurants — and it costs nothing but 90 seconds of someone's time each week.
Post Type 2 — The Community Post
When: Wednesday or Thursday
What: A photo or clip that connects Fazzino's to the neighborhood. A team member photo. A local shoutout. A behind-the-scenes prep moment. A customer photo with permission.
Why: These posts build the human connection that turns customers into regulars who feel like they know the place personally.
Post Type 3 — The Offer/CTA Post
When: Friday or Saturday
What: A direct-response post designed to drive an order. A weekend special. A family meal deal. An order online post with the link.
Why: This converts the audience built by the food videos and community posts into paying customers that week. This is the commercial post in the rotation.
💡 The Production System — The Team Films, We Handle Everything Else
A laminated shot list with 10 pre-approved ideas is posted near the prep station. The person working picks one, films it in 60 seconds on the store phone, and sends it to the group chat. Proscris handles all editing, captioning, scheduling, and posting. The team films. We do everything else. The entire system costs less in team time than one 15-minute phone call per week.
Sample Social Posts.
Written in the Fazzino's Voice. Ready to Use.
These are real examples of the captions that accompany the content. Written to be warm, local, direct, and real. Not trying to be clever. Trying to make someone hungry and give them a reason to order tonight.
The 30-Day Content Calendar.
Week by Week. No Guesswork.
The team does not need to invent content. They execute the framework. Every week has three slots already defined — the Monday/Tuesday food video, the Wednesday/Thursday community post, and the Friday/Saturday offer. Here's what goes in each slot for the first 30 days.
| Week | Mon/Tue — Food Video | Wed/Thu — Community | Fri/Sat — Offer CTA | GPB Update |
|---|---|---|---|---|
| Week 1 | Dough stretch intro Reel — "This is how we do it" | Team member feature — the face behind the pizza | Friday family deal — boosted $10 to 3-mile radius | Menu update + hero pie photo |
| Week 2 | Cheese pull hero shot — slow overhead | Behind the scenes — prep kitchen during rush | Weekend special — 2-for-1 slice or catering promo | Hours confirmation + ordering link |
| Week 3 | Pizza coming out of oven — hero plating shot | Customer shoutout or repost (with permission) | Friday CTA — "Order before 6, pickup by 7" urgency | Review milestone thank-you post |
| Week 4 | Topping spread overhead — specific pizza feature | Local community tie-in — school, event, sports shoutout | Month recap + engagement question for next week | New item or seasonal special announcement |
💡 The Google Business Profile Post — The Free Channel Most Restaurants Ignore
Google Business Profile posts are free, indexed by Google immediately, and shown to people who are already searching for pizza in the area. A customer who searches "pizza near me" and sees a Fazzino's GPB post from two days ago sees a restaurant that is alive and active — versus a listing with photos from three years ago. Posting to GPB at least once per week, with an updated photo and a clear order link or phone number, is one of the fastest ways to improve local search ranking without spending a dollar on advertising.
✅ The 10-Shot Library — Posted in the Kitchen
A laminated card near the prep station with 10 pre-approved shot ideas: dough being hand-stretched · sauce being ladled and spread · cheese being poured · pizza going into the oven · pizza coming out · the first slice being cut · the cheese pull · a finished pie on the counter · the kitchen team working during prep · a to-go order being boxed and bagged. The person working picks one. Films it in 60 seconds. Sends it to the group chat. Proscris handles everything else.
EDDM — Every Door Direct Mail.
Every Mailbox. No Mailing List Required.
EDDM is one of the most cost-effective local awareness tools available to a small restaurant. For approximately $0.21–$0.25 per piece in postage, Fazzino's can drop a full-size, professionally designed mailer into every single mailbox in selected carrier routes surrounding the restaurant. Every household. Every door. No targeting needed — because the target is geography, and the geography is already defined by the delivery radius.
EDDM Campaign Structure
Format: 6.5" × 9" or 8.5" × 11" full-color glossy mailer
Frequency: Monthly or bi-monthly campaign drops
Radius: Selected carrier routes within 3–5 miles of the store
Volume: 1,000–5,000 pieces per drop depending on route selection
Postage: Approximately $0.21–$0.25 per piece via USPS EDDM Retail
Design + print: Included in Proscris scope
What Goes on the Mailer
Front: Hero food photo (full bleed), Fazzino's logo, one headline offer ("$5 off your next order — bring this in"), QR code to order online
Back: Menu highlights, hours, address, phone, Google review CTA, loyalty program sign-up QR code
Tracking: Unique offer code on the mailer so every redemption is tracked back to the EDDM campaign
📊 EDDM Economics — Why This Works for a Pizzeria
A 3,000-piece EDDM drop costs approximately $630–$750 in postage plus design and printing. If 1% of recipients redeem the offer — 30 customers — and each spends an average of $25, that is $750 in revenue from a $750 investment, before any repeat customer value is factored in. The average pizzeria customer who tries a new restaurant and has a good experience has a lifetime value of $300–$800+. A single new regular customer more than pays for an entire EDDM campaign. Run monthly, EDDM is a compounding local awareness engine that saturates the neighborhood with the Fazzino's name every 30 days.
Per Household
Postage cost per piece via USPS EDDM Retail. The cheapest way to reach a household that exists in local marketing — cheaper than a Facebook ad impression in most markets.
Households Per Drop
A typical starting volume. Covers every home in the primary delivery radius. Every door. No algorithm deciding who sees it. No one who opts out. Every mailbox in the zone.
Pays for the Drop
One new regular customer acquired from an EDDM drop — with a lifetime value of $300–$800+ — more than covers the entire cost of the campaign. Every additional customer beyond that is pure return.
Meta Ads — Facebook & Instagram.
The Right Person. The Right Pizza. The Right Moment.
Meta's advertising platform lets Fazzino's place a video or photo ad in front of every Facebook and Instagram user within a defined radius of the store. For a local pizzeria, the strategy is not complex: show the best-looking food content to the most relevant local audience at the highest-intent moments of the day. The budget does not need to be large — it needs to be consistent and correctly targeted.
Campaign 1 — Awareness (Always-On)
Budget: $150–$200/month
Audience: All adults 21–65 within 3 miles
Format: Vertical video (Reel repurposed) — cheese pull, oven shot, dough stretch
Goal: Get the Fazzino's name and visual identity in front of every local household consistently. This is the billboard campaign. Not designed for direct clicks. Designed to make Fazzino's the pizza brand people recognize before they are hungry.
Campaign 2 — Friday Offer (Weekly Boost)
Budget: $5–$10 per Friday
Audience: Adults 25–60 within 3 miles, boosted 2–6pm
Format: Static or video — Friday deal with clear CTA and order link
Goal: Drive orders same day. This is the most efficient spend in the entire budget. A $5–$10 boosted Friday post reaching 1,000–2,000 local people during the dinner decision window produces immediate, measurable order lift every single week.
Campaign 3 — Retargeting (Website Visitors)
Budget: $75–$100/month
Audience: People who visited the website, clicked the order link, or engaged with a post but did not order
Format: "Still thinking about it?" — food visual with direct order link and a small incentive
Goal: Convert warm audiences — people who already showed interest but didn't act. The highest-converting audience in the Meta ecosystem for local restaurants.
📊 The Total Meta Budget Recommendation
Always-on awareness: $150–$200/month · Friday offer boosts: $20–$40/month (4–5 Fridays) · Retargeting: $75–$100/month · Total recommended: $245–$340/month paid directly to Meta by Fazzino's. Managed by Proscris within the retainer — no additional management fee. All creative produced from content already being filmed in the kitchen.
Google & Review Strategy.
Where Intent Lives. Where Trust Is Built.
Google is where intent lives. When someone searches "pizza near me" they are not browsing — they are actively deciding. Owning that search result for Fazzino's local geography is a higher priority than any social media campaign because the customer is already hungry and already looking.
Google Business Profile — Free Organic Dominance
The GBP listing is the single most important free marketing asset for a local restaurant. A fully optimized, actively managed GBP listing — current hours, complete menu, weekly post updates, photos uploaded regularly, and a review response protocol — consistently outranks paid listings for local searches. Every week without a GBP post update is a week a competitor with a more active listing ranks above Fazzino's for "pizza near me."
Google Search Ads — Optional Paid Layer
Budget recommendation: $200–$400/month when ready
Targeting: "Pizza delivery [city]," "pizza near me," "best pizza [neighborhood]"
Format: Text ads with call extension and location extension — phone number and address show directly in the search result
Goal: Capture people actively deciding right now. At $0.80–$2.50 per click for local pizza terms, a $300/month budget produces 120–375 high-intent clicks per month from people already searching.
⭐ Reviews Are the Local Restaurant's SEO — And Most Restaurants Ignore the System
A restaurant with 200 five-star Google reviews outranks a restaurant with 20 — regardless of ad spend. Reviews are the primary local ranking signal for Google Maps and the primary trust signal for a new customer deciding between two restaurants. The Fazzino's review strategy is simple: ask every satisfied customer, make it frictionless, respond to every review publicly within 24 hours, and treat a one-star review as a reputation management moment — not an attack.
The Review Request System
A QR code on every receipt, every pizza box, every bag insert, and every table card linking directly to the Google review page. The card reads: "Loved it? Let your neighbors know. Scan to leave a Google review — it takes 30 seconds and means everything to us." No guilt. No pressure. A clear, frictionless path for a happy customer to share what they already feel.
The Review Response Protocol
5-star response: Thank by name, mention a specific detail, invite them back. Warm, genuine, 2–3 sentences. Never copy-paste.
1–3 star response: Acknowledge, apologize without over-explaining, offer to make it right with a direct contact method. Take the conversation offline. Never argue publicly. This response is for every future customer reading it.
The Review Velocity Goal
Target: 10 new Google reviews per month minimum. A restaurant collecting 10 reviews per month reaches 120 in a year — enough to dominate local search results in most markets. At 200+ reviews, Fazzino's becomes the default recommendation in neighborhood Facebook groups, NextDoor, and word-of-mouth — the organic referral engine that compounds forever without additional spend.
Meta Ads — Facebook & Instagram.
The Right Person. The Right Pizza. The Right Moment.
Meta's advertising platform lets Fazzino's place a video or photo ad in front of every Facebook and Instagram user within a defined radius of the store. For a local pizzeria, the strategy is not complex: show the best-looking food content to the most relevant local audience at the highest-intent moments of the day. The budget does not need to be large — it needs to be consistent and correctly targeted.
Campaign 1 — Awareness (Always-On)
Budget: $150–$200/month
Audience: All adults 21–65 within 3 miles
Format: Vertical video (Reel repurposed) — cheese pull, oven shot, dough stretch
Goal: Get the Fazzino's name and visual identity in front of every local household consistently. This is the billboard campaign. Not designed for direct clicks. Designed to make Fazzino's the pizza brand people recognize before they are hungry.
Campaign 2 — Friday Offer (Weekly Boost)
Budget: $5–$10 per Friday
Audience: Adults 25–60 within 3 miles, boosted 2–6pm
Format: Static or video — Friday deal with clear CTA and order link
Goal: Drive orders same day. This is the most efficient spend in the entire budget. A $5–$10 boosted Friday post reaching 1,000–2,000 local people during the dinner decision window produces immediate, measurable order lift every single week.
Campaign 3 — Retargeting (Website Visitors)
Budget: $75–$100/month
Audience: People who visited the website, clicked the order link, or engaged with a post but did not order
Format: "Still thinking about it?" — food visual with direct order link and a small incentive
Goal: Convert warm audiences — people who already showed interest but didn't act. The highest-converting audience in the Meta ecosystem for local restaurants.
📊 The Total Meta Budget Recommendation
Always-on awareness: $150–$200/month · Friday offer boosts: $20–$40/month (4–5 Fridays) · Retargeting: $75–$100/month · Total recommended: $245–$340/month paid directly to Meta by Fazzino's. Managed by Proscris within the retainer — no additional management fee. All creative produced from content already being filmed in the kitchen.
The AI Operating System.
One System. Every Function. Zero Chaos.
The goal is to remove every point of friction that causes a potential customer to give up on ordering, and to remove every administrative task that slows the staff down during a busy Friday night. Here is the full platform stack and how each piece works.
| Function | Tool / Platform | What It Does | Status |
|---|---|---|---|
| Online Ordering | Branded ordering page (on Fazzino's domain) | Direct online ordering — no commission. Orders routed to POS. Customer receives confirmation by SMS. Integrated with loyalty point accumulation on every order. | Build Day 1 |
| CRM & Customer Database | GoHighLevel or equivalent | Every customer who orders online, signs up for loyalty, or contacts via SMS enters the CRM. Full order history, contact info, and loyalty balance in one place. Foundation for all automated communications. | Build Day 1 |
| Loyalty Program | SMS-based loyalty integrated with CRM | Points per dollar spent. Automatic reward at threshold. Birthday reward. Win-back campaign for lapsed customers. All automated — no manual tracking. | Build Day 1 |
| AI Auto-Reply (SMS + FB/IG DM) | CRM automation + AI response layer | Any inbound SMS or social DM receives an immediate automated response: hours, menu link, order link, address. Handles 80% of common inquiries without human involvement. Escalates to staff for complex requests. | Build Day 1 |
| Review Management | GBP + CRM review automation | Automated post-order review request sent by SMS 2 hours after estimated delivery. New review alerts sent to owner immediately. Response drafted by Proscris within 24 hours for all reviews. | Build Day 1 |
| Social Media Scheduling | Meta Business Suite + scheduling tool | All 3 weekly posts scheduled in advance for optimal posting times. FB, IG, and GPB updated from a single workflow. No manual daily posting required from staff. | Week 1 |
| Monthly Reporting Dashboard | Proscris reporting via CRM + Meta + GBP data | Monthly report delivered first week of each month: total online orders, revenue from digital channels, social reach and engagement, review count and rating trend, ad spend and return, EDDM redemption rate. | Month 1+ |
The Loyalty & Win-Back System.
Turning One-Time Orders Into Regulars.
A customer who orders once and never comes back is worth about $28. A customer who orders twice a month is worth $672 per year. The loyalty system does one thing: maximize the number of customers who move from the first group to the second — automatically, without the team having to do anything after the initial setup.
New Customer Welcome Sequence
First online order → automatic SMS 30 minutes after estimated delivery: "Thanks for ordering from Fazzino's! You've earned [X] points. Your next order earns you a free [item]. Order again: [LINK]." Converts a one-time customer into a loyalty member before they have finished eating the first order.
Birthday Reward Campaign
CRM tracks birthday month from loyalty sign-up. Seven days before the customer's birthday: SMS with a free slice or dessert offer valid for the birthday week. Zero cost to execute after setup. Consistently one of the highest open-rate, highest-redemption campaigns in any restaurant's marketing calendar — because it feels personal.
Win-Back Campaign — 45 Days of Silence
Any loyalty customer who has not ordered in 45 days receives an automatic SMS: "We miss you, [First Name]. Here's $5 off your next order — just because. Valid this week: [CODE]" One text. One offer. One customer retained. The cheapest possible insurance against customer churn.
📊 The Lifetime Value Math — Why Loyalty Is Worth More Than Acquisition
Acquiring a new customer costs $8–$25 in marketing spend (ad impressions, EDDM piece, boosted post). Retaining an existing customer costs fractions of a cent — a single automated SMS. A customer who orders twice a month at $28 average is worth $672 per year. A customer who orders once and disappears is worth $28. The loyalty system is the mechanism that shifts customers from $28 to $672 — at essentially zero ongoing cost after initial setup.
Loyalty Sign-Up Touchpoints — Every Possible Moment
Online Checkout
Email required for order confirmation automatically adds customer to loyalty system.
Box Insert QR Code
QR code on every box topper and bag insert routes to the loyalty sign-up page.
In-Store Placard
Table card and counter sign with QR code and offer: "Sign up now — get your next slice free."
Social Media Bio Link
Instagram and Facebook bio links to loyalty sign-up page alongside the order page.
Scope of Work & Investment.
Every Dollar. Every Deliverable. Nothing Vague.
The $1,000/month retainer is the management and execution fee for the complete Fazzino's digital operating system. Additional spend — EDDM printing, postage, Meta ad budget, Google ad budget — is separate, transparent, billed at cost with zero markup, and controlled entirely by Fazzino's. Every dollar is accounted for before it is spent.
Paid directly to Meta by Fazzino's. Managed by Proscris at no additional fee.
Google Ads Budget (optional): $200–$400/month
Paid directly to Google. Managed by Proscris within the retainer.
EDDM Print + Postage: ~$400–$900/drop
1,000–3,000 pieces. Design included. Print and postage at cost.
Physical Collateral (box toppers, loyalty cards, QR cards): ~$100–$300 one-time. Designed by Proscris, printed at cost.
Meta Ads: $245–$340
EDDM (amortized): $150–$250
Google Ads (optional): $0–$400
Total: $1,395–$1,990/month
For a pizzeria doing $15,000–$40,000/month in revenue, this is 3.5%–13% of revenue — in line with or below the restaurant industry standard for a growth phase.
Full Scope Table.
Every Deliverable. Every Category. Nothing Left Out.
This is the complete list of what is included in the $1,000/month retainer. Every item below is managed and executed by Proscris. Nothing is vague, nothing is billed additionally, and nothing depends on Fazzino's having in-house expertise in any of these areas.
| Category | Deliverable | Frequency | Included |
|---|---|---|---|
| Brand | Brand identity system — logo, color palette, fonts, voice guide, photo/video style guide | One-time (Month 1) | ✓ |
| Social Media | 3 posts/week — FB + IG + GPB: video editing, captioning, scheduling, comment/DM monitoring | Weekly (ongoing) | ✓ |
| GBP Management | Weekly GPB updates, photo uploads, review response for all reviews within 24 hours | Weekly (ongoing) | ✓ |
| Online Ordering | Branded direct ordering page, POS integration, order confirmation SMS | Build Month 1 | ✓ |
| CRM & Loyalty | Customer database, SMS loyalty program, welcome/birthday/win-back automation sequences | Build Month 1 | ✓ |
| AI Auto-Reply | SMS + FB/IG DM auto-response for hours, menu, ordering link — off-hours and peak volume | Always-on | ✓ |
| Review Strategy | QR code review request system, post-order automated review ask, review response protocol | Build Month 1 + ongoing | ✓ |
| Meta Ads | Awareness campaign, Friday offer boost, retargeting campaign — all creative produced and managed | Monthly (ad spend separate) | ✓ |
| EDDM | Full mailer design (front + back), print coordination, USPS route selection guidance | Per campaign (print/postage separate) | ✓ |
| Physical Collateral | Box topper design, loyalty card design, QR review card design, bag insert design | One-time design (print at cost) | ✓ |
| Monthly Reporting | Full performance report — social, GBP, ads, online orders, review count, loyalty metrics | Monthly | ✓ |
✅ The One-Line Summary
For $1,000/month — plus transparent, at-cost spend on ads and EDDM that Fazzino's controls completely — every customer-facing and back-of-house digital function is managed, executed, and reported on by Proscris. The team's only job is to film 60-second clips in the kitchen three times a week. We handle everything else.
The 90-Day Launch Plan.
Month by Month. Week by Week.
The first 90 days are about building the foundation, capturing the low-hanging fruit, and establishing the habits and systems the team will execute for years. Nothing in Month 1 is complicated. Everything in Month 1 is foundational. By Day 90, Fazzino's has a consistent content presence, a functioning direct ordering system, a growing loyalty customer base, an EDDM campaign in neighborhood mailboxes, and a Google Business Profile actively compounding reviews and local search ranking.
🍕 The 90-Day Non-Negotiable — The Team Has to Film
Every system in this playbook can be built, configured, and managed by Proscris. The one thing that cannot be outsourced is the 60-second clip filmed by whoever is in the kitchen on a Tuesday morning. That is the fuel that runs the entire content engine. If the team films three short clips per week and sends them to the group chat, Proscris handles everything else — editing, captioning, scheduling, posting, responding, reporting. The entire system costs less in team time than one 15-minute phone call per week. We build the machine. The team keeps it fed.
The Fazzino's Flywheel.
A System That Compounds — Every Month, Forever.
Most marketing campaigns run, produce results, and then stop. The Fazzino's system is different — it is a flywheel. Each piece feeds the next piece. Each month that passes, the system gets more powerful. Here is exactly how it compounds.
The 90-Day Launch Plan.
Month by Month. Week by Week.
The first 90 days are about building the foundation, capturing the low-hanging fruit, and establishing the habits and systems the team will execute for years. Nothing in Month 1 is complicated. Everything in Month 1 is foundational. By Day 90, Fazzino's has a consistent content presence, a functioning direct ordering system, a growing loyalty customer base, an EDDM campaign in neighborhood mailboxes, and a Google Business Profile actively compounding reviews and local search ranking.
🍕 The 90-Day Non-Negotiable — The Team Has to Film
Every system in this playbook can be built, configured, and managed by Proscris. The one thing that cannot be outsourced is the 60-second clip filmed by whoever is in the kitchen on a Tuesday morning. That is the fuel that runs the entire content engine. If the team films three short clips per week and sends them to the group chat, Proscris handles everything else — editing, captioning, scheduling, posting, responding, reporting. The entire system costs less in team time than one 15-minute phone call per week. We build the machine. The team keeps it fed.