PizzaBoy.ai
Stop Paying the Apps. Own Your Customers.
A complete digital setup for your pizzeria — your own website, your own ordering system, your own customer list — so you keep more of what you earn and no one can pull the rug out from under you.
🍕 PizzaBoy.ai — Built and Proven on Fazzino's Pizza NYC — Prepared by Proscris
Every Time Someone Orders Through DoorDash,
You Lose Up to 30 Cents of Every Dollar.
Let's do the math on a real order. A customer orders $40 worth of pizza through DoorDash. You do all the work — you make the pizza, you box it, your driver delivers it. DoorDash takes their cut. Here's what that actually looks like:
⚠️ What This Adds Up to Over a Year
If your pizzeria does $300,000 a year in sales and 40% of that comes through delivery apps, you are paying up to $36,000 a year to platforms that own your customers and can raise their rates whenever they want. That's $36,000 that should be in your pocket — not theirs. PizzaBoy.ai is how you start taking that back.
When Someone Googles "Pizza Near Me,"
Are You Showing Up?
Most independent pizzerias don't show up when local people search for pizza online. Not because their pizza isn't good — but because no one ever set up the digital basics. Google Maps, online directories, consistent business information — these are things chains pay teams to manage. PizzaBoy.ai does it for you.
- Google Maps listing out of date — wrong hours, old photos, no menu link, missing phone number
- Listed in only 3–4 directories — Google needs to see you consistently listed across 50+ sites to trust that you're a real, established business
- No profile photos — customers see a blank page and move on to the competitor with pictures
- Never been in the news or mentioned online — Google ranks businesses that have been written about and linked to
- Zero reviews or old reviews — customers read reviews before ordering. No recent reviews means no new customers
- Google Maps fully set up — correct hours, real food photos, menu linked, phone number verified, and weekly posts published
- 50+ directory listings — Yelp, Apple Maps, TripAdvisor, and 47 more — all with your exact same name, address, and phone number
- Professional food photography guide — so your menu looks appetizing and makes people want to order
- Press release sent to local media — gets your name in the news and signals to Google that you're the real deal
- Review system set up — automatic reminder emails after every order asking happy customers to leave a Google review
🍕 Why 50+ Listings Matters
Google uses dozens of other websites to verify that your business is legitimate. If your name, address, and phone number are correct and consistent across Yelp, TripAdvisor, Apple Maps, the Better Business Bureau, and 46 other sites — Google trusts you and ranks you higher. Most independent pizzerias have 3–5 listings, all with slightly different information. That's why the chains show up first. We fix this before spending a single dollar on advertising.
Most Pizzeria Websites Lose
More Customers Than They Bring In.
A bad website is worse than no website. When a hungry customer pulls it up on their phone and it's slow, confusing, or has wrong prices — they close it and order from someone else. Here are the most common problems we see on independent pizzeria websites, and what we do about every one of them.
PizzaBoy.ai Sets Up Everything Your Pizzeria
Needs to Compete Digitally — Done For You.
You don't need to learn any new software. You don't need to hire a tech person. You don't need to do anything except make great pizza. We handle the entire digital side — your website, your Google presence, your social media, your customer email list, and your advertising — and we set it all up as one system that works together.
🍕 It Works With What You Already Have
You don't have to change your register, your ordering tablet, or anything else. PizzaBoy.ai works as a separate layer on top of whatever you're already using — Toast, Square, Slice, Clover, or anything else. You keep everything running exactly as it is now. We add the pieces that are missing.
Your Own Website
A fast, good-looking website that works perfectly on any phone. Easy online ordering, your real menu with current prices, and a simple checkout. Customers order directly from you — no commission paid to anyone.
Found on Google
Your Google Maps listing fully set up and optimized. 50+ directory listings across the internet. Your pizzeria shows up when people in your neighborhood search for pizza — instead of being buried under the big chains.
Your Customer List
Every customer who orders direct gives you their email. We set up automatic emails — a welcome message, weekly specials every Tuesday, and a "we miss you" offer if someone hasn't ordered in a month. All automatic.
Social Media Done For You
30 ready-to-post social media captions for Facebook and Instagram — with image ideas, hashtags, and the best times to post. All pointing customers toward your own website to order direct.
Local Press Coverage
A press release written and sent to local news websites and food blogs in your area. Each mention gets your name in the news, tells Google you're legitimate, and brings in customers who would never have found you otherwise.
More Google Reviews
After every order, we automatically send a simple email asking your customer to leave a Google review. More reviews means Google ranks you higher. Higher ranking means more customers without spending more on ads.
We Didn't Just Design This on Paper.
We Built It for a Real Pizzeria First.
Before offering PizzaBoy.ai to anyone else, we built and tested the entire system on a real pizzeria in the Bronx: Fazzino's Pizza — NYC's First AI-Powered Pizzeria. Everything in this playbook was proven on a real business in a real competitive market before being packaged as something we'd offer to anyone else.
🍕 What the Fazzino's Test Proved
The website launched and loaded in under 2 seconds on any phone. The Google Maps listing landed in the top 3 results for "pizza near me" in the Bronx. The 50+ directory listings were all live and indexed within 2 weeks. The press release got picked up by local media. The social media content was scheduled and posting consistently. Every piece worked — before we offered it to a single other pizzeria.
What We're Targeting for Every Pizzeria Within 90 Days
- Show up in the top 3 on Google Maps when people in your neighborhood search for pizza
- 50+ directories live with consistent, accurate business information across the internet
- At least 25 new Google reviews with an average rating above 4.5 stars
- At least one local press mention in a neighborhood news site or food blog
- 200+ customer emails collected with purchase history — your own direct channel
- At least 1 in 4 orders coming direct through your own website instead of the apps
- Top 3 on Google Maps = most clicks go to the top 3. If you're not there, competitors are getting your customers.
- 50+ directories = what Google needs to see to trust your business and rank it higher
- 25+ reviews at 4.5+ = the threshold where new customers feel confident ordering from you
- A press mention = third-party credibility that money can't buy directly
- 200 customer emails = 200 people you can reach with a special offer any time, for free
- 25% direct orders = on $300K/year, that's $75K in orders saving you up to $22,500 in app fees
First, We Build the Foundation.
Everything That Makes You Easy to Find and Trust.
Before we spend a single dollar on advertising, we make sure all the basics are right. Think of it like renovating your dining room before you invite guests — the space has to be ready first. This takes 4 weeks from the day we start.
Your Logo, Colors & Brand
We design a professional logo and pick your brand colors and fonts. This makes sure everything — your website, your social media, your printed menus — all look like they belong to the same business. Done in Week 1 before anything else is built around it.
Your Website and Online Ordering
A clean, fast website where customers can see your menu and order directly from you. No commission paid to anyone. Works on any phone. Prices synced to your register so they're always accurate. We test every button and form before it goes live.
Google Maps and 50+ Online Listings
We set up or fix your Google Maps profile — correct hours, real photos, your menu linked, your phone number verified. Then we list your pizzeria on 50+ other sites like Yelp, Apple Maps, and TripAdvisor with the exact same information. This is what makes Google rank you higher in local searches.
Social Media, Press, and Customer Emails
30 ready-to-post Facebook and Instagram captions delivered. A press release sent to local news outlets. Your customer email system set up so every order adds someone to your list automatically — and welcome emails go out without you doing anything.
📌 Why We Build First, Before Any Ads
Running ads before your website works correctly is like paying for a billboard that points people to a store with a broken front door. They arrive, can't get in, and leave. We make sure the foundation is solid first. Then we start advertising. This is the one rule we never skip.
Then, We Run Ads That Actually Work.
Because Now We Know What's Working.
Once your foundation is solid — your website converts, your Google listing is live, your emails are going out — then we start running paid ads. But here's the difference: by this point, we already have real data. We know which social posts got the most engagement, which menu items people look at the most, and who your best customers are. Every advertising dollar is spent based on what we already know is working.
Local Facebook and Instagram Ads
Ads shown only to people within 1–3 miles of your pizzeria. We target people who are likely to order food — based on age, interests, and online habits. The ad copy and images are already proven from your organic posts. We only spend money promoting what's already working.
Follow-Up Ads for People Who Visited But Didn't Order
When someone visits your website and doesn't order, we can show them an ad later — featuring the exact pizzas they were looking at. This is called retargeting and it's one of the most effective ways to turn a "maybe" into a sale. Only possible because we set up tracking in Step 1.
Email Specials to Your Customer List
Every Tuesday at 5 PM, a weekly specials email goes out to everyone who has ever ordered from you. Costs nothing to send. No commission. Just a direct message to your own customers saying "here's tonight's deal, order here." This gets more powerful every month as your list grows.
Monthly Report in Plain English
Every month you get a simple report — how many people visited your website, how many ordered, how much you made from direct orders versus the apps, and what's working best. No confusing charts. Just the numbers that matter to a pizzeria owner.
💡 The Key Idea: Build First, Spend Second
Most marketing agencies want to start running your ads on Day 1. That benefits them because it looks like activity. It doesn't benefit you because the ads send people to a broken or unconvincing website and the money gets wasted. PizzaBoy.ai builds the foundation first — 4 weeks — then starts advertising in Week 5 using real data from the first month. That's the difference between a system that works and money thrown away.
We Write Your Social Media Posts For You.
You Just Post Them.
Most pizzeria owners don't have time to figure out what to post on Facebook and Instagram. PizzaBoy.ai delivers 30 ready-to-go posts — captions already written, best time to post already figured out, image ideas included. You just take the photo and hit post. That's it.
Behind-the-Counter Posts
Show people the dough being stretched, the sauce being made, the oven in action. These posts get shared because people love seeing real food being made by real people. No professional photographer needed — just your phone in good lighting.
Neighborhood Posts
Content that celebrates your community — your regulars, local events, Friday nights, families. These posts make people feel connected to your shop and make them want to come in. We write the caption, you take the picture.
The App Fee Post
A post that simply explains — in plain language — how much the apps charge and why ordering direct is better for everyone. This post gets shared constantly by people who didn't know. Every share is free advertising to new customers in your neighborhood.
Review Spotlight Posts
Turn your best Google reviews into social media posts. "Here's what [Customer Name] said about our pepperoni slice last week." These posts build trust with people who have never ordered from you yet. Real words from real customers.
Engagement Questions
Simple posts like "Thin crust or thick crust?" or "What topping should we add to the menu?" These get people commenting, which tells Facebook and Instagram to show your posts to more people — for free.
Press Mention Posts
When a local news site or food blog mentions your pizzeria, we turn it into a social media post immediately. Third-party coverage — someone else saying you're great — is the most convincing thing a new customer can see.
📅 The Simple Posting Schedule
We tell you exactly what to post and when: Monday morning (behind-the-counter craft video), Tuesday midday (the engagement question), Wednesday evening (app fee education post), Thursday evening (community/neighborhood post), Friday morning (today's food photo), Saturday (review spotlight), Sunday (your story or origin post). Every post ends with a link to your own website to order direct — not the apps.
What Happens Week by Week.
From Day One to Everything Running.
Here's exactly what gets done and when. From the day you start with us to the day your ads are running on real data — 4 weeks to build everything, then ongoing from Week 5.
Simple, Honest Pricing.
No Hidden Fees. No Surprises.
PizzaBoy.ai is priced as a complete system — because the pieces only work properly when they work together. There are three options depending on what you need. Every option includes the full 4-week foundation build.
- Professional logo and brand design
- Mobile-friendly website with direct ordering
- Google Maps fully set up and optimized
- 50+ directory listings submitted
- Customer email system set up
- 30-post social media calendar
- Press release written and sent
- Monthly report on how it's performing
- Everything in Starter
- Facebook and Instagram ads managed for you
- Weekly specials email written and sent
- Social media posts scheduled for you
- Review follow-up system active
- Monthly strategy call — 30 minutes
- Priority support — reply within 24 hours
- Quarterly press pitch to local media
- Everything in Full Service — per location
- Same branding across all locations
- Separate Google listings for each location
- Separate email lists per location
- One combined monthly report
- Volume discount for 3+ locations
Here's the Math.
It Pays for Itself Faster Than You Think.
A lot of pizzeria owners hear the price and wonder if it's worth it. Let's do the math honestly so you can decide for yourself.
✅ The Honest Bottom Line
The Full Service plan costs $597 a month. If shifting just 15% of your orders from DoorDash to your own website saves you $450 a month in commissions — and that's a conservative estimate — the system is nearly paying for itself from commission savings alone. That's before counting new customers who found you on Google, new orders driven by email specials, and repeat business from customers who are now on your list.
What You're Paying the Apps Now
Per year, if 40% of your sales go through delivery apps at 30% commission. That money is going to a tech company — not your family.
What PizzaBoy.ai Costs Per Year
Full Service plan. Everything set up, everything managed, everything running. One flat monthly fee with no surprises.
What You Could Keep
The difference over one year — if you shift just half your app orders to direct. That number grows every month as your direct channel grows.
We Put Our Money Where Our Mouth Is.
Three Things We Guarantee in 90 Days.
We're confident enough in this system that we back it with real guarantees. If we don't hit these three targets within 90 days of your launch, we continue working for free until we do.
Your Google Maps Profile Is Showing Up
Within 90 days, you'll have a fully set-up Google Maps listing with at least 25 reviews and a visible improvement in where you rank when someone in your neighborhood searches for pizza. If not, the next month is free.
You Can See Exactly What's Working
Within 2 weeks of your website going live, you'll have a simple dashboard showing you how many people visited, how many ordered, and where they came from. If the tracking isn't working correctly, we fix it at no charge.
At Least 100 Customer Emails Collected
Within 90 days of your website going live, you'll have at least 100 real customers in your email list with their purchase history. If we're not there by Day 90, we extend our work at no charge until you hit 100.
Why We Can Guarantee This
We're not guessing. Every one of these targets was achieved with Fazzino's Pizza in the Bronx — a real pizzeria in a real competitive market. We know the system works because we proved it before we offered it to anyone. The guarantee exists because we're confident, not because we're being generous.
🍕 You Own Everything We Build
Your website is yours. Your domain name is yours. Your customer email list is yours. Your Google Maps listing is yours. Every single thing we build belongs to you — not to us. If you ever stop working with us for any reason, you walk away with every asset we created. Nothing is held hostage. That's how it should work.
Questions We Hear From Pizzeria Owners
Before They Get Started.
Straight answers. No jargon.
No. We work with whatever you already have — Toast, Square, Slice, Clover, or anything else. Your register stays exactly the same. We build a separate website that connects to it so your menu prices are always in sync.
No. You keep them running exactly as they are. We don't ask you to stop anything that's currently making you money. We just build you a direct channel alongside them — so over time, more and more orders come through your own website where you keep the full amount.
Yes — that's exactly who this is built for. You don't touch any of the technical setup. We handle everything. In the Full Service plan, we even post your social media and send your emails for you. The most technical thing you do is take a photo of your pizza and text it to us.
If your current website works well and you want to keep it, we can work with it. Most of the time, existing pizzeria websites have problems that are hurting their orders — slow load times, menus that don't work on phones, no checkout, prices that are out of date. We'll review it honestly and tell you whether it's worth keeping or whether a new build would serve you better.
Some things happen fast. Your Google Maps listing shows improvement within the first few weeks. Your website starts taking orders from Day 1 it goes live. The 50+ directory listings take 2–4 weeks to fully process across the internet. Reviews start building as your email follow-ups go out. The compound effect — where everything is working together and building on itself — really kicks in around Month 3.
You can stop the monthly service at any time with 30 days notice. Everything we built for you stays with you — your website, your domain, your customer email list, your Google listing. You never lose any of it. We just won't be running it for you anymore. Most of our clients choose to stay because the system keeps working and growing over time.
We Built This Because We Were Tired
of Watching Good Pizzerias Get Squeezed.
PizzaBoy.ai was built by Proscris — a small team that specializes in using modern technology to give independent local businesses the same digital capabilities that big chains spend millions to build. We're not a giant agency. We're operators who built this system, tested it on a real pizzeria, and proved it works before offering it to anyone.
Why We Started With Pizzerias
Pizzerias face one of the clearest versions of a problem that affects every independent restaurant: the delivery apps have made themselves essential while taking an ever-larger cut of every transaction. The independent pizzeria owner who built their business over 20 years — who knows every regular customer by name — is now paying 30% of every order to a tech company in San Francisco that didn't make the pizza, doesn't know the customers, and can change its terms any time it wants. That's wrong. And it's fixable.
What Makes Us Different
We don't hand you a template and walk away. We don't send you a login and say "good luck." We build everything, test everything, and in the Full Service plan we run everything for you on an ongoing basis. We're also honest: we'll tell you upfront if something isn't working and fix it. The guarantee isn't a marketing gimmick — it's how we hold ourselves accountable to the results we said we'd deliver.
🍕 Proven Before We Sold It
Fazzino's Pizza in the Bronx was our test. We built the entire PizzaBoy.ai system for them first — the website, the Google setup, the 50+ listings, the social media content, the press release, the email system, the advertising. We documented every result. Then and only then did we offer the system to other pizzerias. If you ask us about specific results, we can show them to you — from a real pizzeria, in a real neighborhood, competing against real chains.
Every Month You Wait,
the Apps Get a Bigger Piece of Your Business.
DoorDash raised its commission rates four times in five years. Uber Eats changed its algorithm in 2021 and hundreds of restaurants disappeared from local search results overnight — with no warning and no appeal. Grubhub has suspended restaurants from its platform following complaint campaigns with no explanation given. This isn't a hypothetical risk. It's happened to real restaurants and it will keep happening.
⚡ We Build It in 4 Weeks. A Traditional Agency Would Take 6 Months.
Because of the tools we use and the system we've built, we can deliver in 4 weeks what would take a traditional marketing agency 4–6 months and cost two or three times more. Your website is live, your Google listing is fixed, your social media is posting, and your email list is growing — all before a traditional agency has finished their discovery calls. Every week you wait is a week the apps keep their cut and your direct channel doesn't exist.
Your Pizzeria Deserves a Fair Shot.
Let's Build the System That Gives You One.
Every day without a direct ordering channel is another day paying the apps their cut. Every month without a proper Google listing is another month losing customers to whoever shows up higher in search. The good news: four weeks from now, all of that can be fixed and running — while you focus on what you do best.
Call or Email Us
A 20-minute conversation about your pizzeria, what you're currently using, and what you want to fix. No commitment. No sales pressure. Just an honest look at what makes sense for your situation.
We Build Everything
4 weeks. Your logo, website, Google Maps, 50+ listings, social media content, email system, and press release — all done for you. You approve it before anything goes live.
Your Direct Channel Grows
Every week, more customers find you on Google. Every order adds someone to your email list. Every review makes you rank higher. The system builds itself while you focus on the pizza.
"We built this because independent pizzerias make better pizza than the chains and deserve better tools than they've been given."
— Robert Szopa, Proscris
🍕 PizzaBoy.ai — Built and Proven on Fazzino's Pizza NYC — Prepared by Proscris
Robert Szopa · Proscris · proscris.com · robert@proscris.com