Your Name Is the Most Valuable Asset You Own.
Right Now It's Working Against You.
You are referred. People hear your name. They search it. What they find is a LinkedIn with no photo, no cover, a disconnected company page, a logo where your face should be, and a digital footprint that does not represent who you are or what you do. This is the proposal to fix all of that — permanently.
Prepared by Proscris · Robert Szopa · For Thomas Jackowski · Confidential
Search Result Domination.
Claim Your Name. Own It Forever.
When someone searches "Thomas Jackowski" right now, the results are not just unimpressive — they are actively working against you. We searched it. We captured every result. Here is exactly what the world sees when they go looking for you.
🚨 The Brutal Reality: You Are Losing Your Own Name in Google
There are other people named Thomas Jackowski on the internet — a medical professional, a Facebook profile, random public records. Several of the top results for your name belong to completely different people. A developer who searches your name and lands on a cardiologist's profile does not think "wrong Thomas Jackowski." They question whether the referral was credible. We fix this by flooding the results with controlled assets and ensuring the Official Thomas Jackowski owns every meaningful position on the first page.
The Evidence.
What Every Referral Actually Finds.
Two more screenshots from the Google first page — showing the additional Thomas Jackowskis who are currently competing with you for your own name.
⚠️ The Google Images Problem — 6 Different Faces, None of Them Yours
When someone clicks "Images" after searching Thomas Jackowski, they see a mosaic of the medical professional, the Facebook user, and other public records images. Zero images belong to the correct Thomas Jackowski. A developer doing due diligence sees a collection of strangers. This is not a nuance — it is a disqualifier.
Claiming Your Name.
The Official Thomas Jackowski.
There is a concept in digital branding called name ownership. The person who produces the most high-authority, well-structured content under a given name eventually dominates the search results for that name. They become, in Google's eyes and in AI's eyes, the authoritative entity associated with that name.
The Official Thomas Jackowski
The goal is to make you the definitively, unambiguously official Thomas Jackowski — the one Google, LinkedIn, ChatGPT, and Perplexity recognize as the primary subject of that name. The commercial fitness consultant. The Emerald Society member. The founder of XERCISE.
Owning the Name Is a Competitive Advantage
In personal branding, owning your name in search is the equivalent of owning a trademark — except it is earned, not registered. The doctor named Thomas Jackowski is not your competition in business. But in search, he is. And right now he is winning.
The Implied Authority of Name Dominance
When you own the first five results for your own name, the assumption forms that you are the most important person of that name. Dominance in search is interpreted as dominance in the field. Authority creates ranking — and ranking creates authority. We are starting the loop.
What "The Official Thomas Jackowski" Looks Like in 90 Days
Result #1 — ThomasJackowski.com, his personal authority site, with his face in the Google preview. Result #2 — LinkedIn, with professional photo, compelling headline, and company page. Result #3 — Yahoo Finance press article. Result #4 — XERCISE Fitness Consulting. Result #5 — Second press syndication. The Google Images tab shows one face. His. The AI search results cite one Thomas Jackowski. The commercial fitness consultant. Not the doctor. Not the Facebook profile. Him.
The LinkedIn Audit.
Every Element That Must Change.
LinkedIn is the highest-authority page for a personal name in Google's entire index. It will rank #1 for Thomas Jackowski regardless of what else we build — which means it is simultaneously the most visited and the most broken first impression asset.
- No profile photo. Anonymous profiles register as untrustworthy within 2 seconds.
- No cover image. The blank grey header signals a neglected digital presence.
- Company logo as the avatar. A logo cannot represent a person. Creates immediate subconscious distrust.
- Company page disabled. Severed the most important algorithmic signal LinkedIn and Google use to validate professional identity.
- About section absent or corporate. No first-person voice. No philosophy. No humanity.
- Political posts under a brand logo. The company is taking a political stance. Alienates half the market.
- No Featured section. The most valuable real estate on a LinkedIn profile — empty.
- Professional AI-generated headshot. Dark background. Direct eye contact. Professional attire.
- Custom cover banner. Name, tagline, XERCISE reference, NYC/FL visual identity.
- Headline that leads with expertise. "Commercial Fitness Consultant | Luxury Amenity Strategy | Founder, XERCISE | NY & FL"
- XERCISE company page rebuilt and relinked. Restores algorithmic weight immediately.
- About section in Thomas's voice. First person. Authentic. 300 words. Converts referrals.
- Political opinions expressed as a person, not a brand. Same content, completely different reception.
- Featured section activated. Links to ThomasJackowski.com, XERCISE, and first press article.
I have spent my career solving a problem that most developers, property managers, and facility operators don't know they have — until it costs them.
The commercial fitness amenity is one of the most financially consequential and operationally mismanaged spaces in luxury real estate and hospitality. XERCISE Fitness Consulting exists to fix that. I work with developers, building owners, HOA boards, and facility operators across New York and Florida to design, procure, and maintain commercial fitness spaces that perform — as leasing tools, as resident retention drivers, and as the physical expression of what a property stands for.
I am also an active member of the Emerald Society and believe deeply in the communities and civic infrastructure that make cities worth living in.
📍 Based in New York. Active in Florida. 🌐 ThomasJackowski.com
Engineering the First Page.
The 90-Day Target State.
When a developer asks any AI engine "Who is Thomas Jackowski?" — the AI should respond with his name, credentials, and a reference to ThomasJackowski.com.
Crawls Bing index. Press articles on Yahoo Finance feed directly into citation data. Target: first AI citation within 60–90 days of press placement.
Near real-time web indexing. The fastest AI engine to respond to new content. Target: first citation within 30–45 days of site launch.
Pulls from Google Search index. Person schema markup signals Thomas is a real, credentialed expert. Target: Knowledge Panel within 90 days.
Zero Competitors Are Doing This
Not one operator in Thomas's landscape is actively engineering their AI search presence. The window to claim the name and own the AI recommendation is open right now.
ThomasJackowski.com
The Personal Authority Site.
This is not a portfolio. It is not a resume. It is the definitive digital headquarters for Thomas Jackowski as a person — the place that every referral, every Google search, every AI citation, and every political inquiry ultimately resolves to. Five pages to start, built to expand indefinitely.
The Emily Benchmark — Same Architecture, Thomas's Identity
We built Emily's personal site on the same model: personal authority hub, first-person voice, premium imagery, cross-links to all associated ventures. The result ranks for her name, feeds credibility to every business she is associated with, and acts as her permanent professional identity regardless of what company she is running. ThomasJackowski.com is that — with the added AI operating system integration that makes it a living, compounding asset.
Homepage — The First Impression
thomasjackowski.comHero section with AI-generated professional photograph, name, tagline, three-pillar summary (Fitness Authority, Business Builder, Community Leader), and a single CTA: "Work With Me." No clutter. Confident and direct — exactly like the person.
About — The Full Story
/aboutFull biographical page. First person. Career origin, XERCISE philosophy, Emerald Society involvement, personal values, political perspective, and where he is building toward. The page a developer reads at midnight before making the call in the morning.
Work & Expertise — The Proof
/workThree to five case study cards from notable XERCISE projects. Property type, challenge, and outcome. What converts a warm referral into a booked consultation.
Partners & Network — The Ecosystem
/partnersXERCISE, GymFix, Del's ventures, Emerald Society — each card links out, each partner links back. Mutual links build domain authority for every site in the network simultaneously.
Contact & Press — The Door
/contactThree CTAs: Consulting inquiry, Speaking engagement, Press/Media inquiry. Press log carries every published mention permanently. Political-ready contact hub for journalists and researchers.
The AI Personal Operating System.
Your Brain. Supercharged.
We are not just building a website. We are building you a digital intelligence layer — a system where every project, every venture, every relationship in your network, and every piece of knowledge you have ever produced is organized, indexed, and fed into an AI that helps you predict outcomes, generate proposals, draft outreach, and navigate any situation with exponentially more capability.
What This Actually Feels Like — Adding Folds to Your Brain
The more information you have organized and accessible, the more connections you can make, the better your decisions become. What AI does for a person who documents their work and context is exactly that: it adds folds. Every project documented becomes a fold. Every relationship mapped becomes a fold. What used to require a team and three weeks, I can produce alone in a day — because I am not working harder, I am thinking with more surface area.
- Each new proposal requires starting from scratch. Hours re-explaining context that is already known.
- Outreach emails written one at a time, without pattern-matching to what has already worked.
- Project ideas live in your head or a notes app. Never organized into something AI can use.
- Competitive research is manual and slow. Always reacting rather than predicting.
- The network in your head stays in your head. It does not compound because it is not structured.
- Every new proposal generated in minutes. AI knows the context, voice, and strategy already.
- Outreach templated, personalized at scale, informed by what has already converted.
- Every project, IP concept, and venture documented and indexed. AI builds from any of it instantly.
- Competitive intelligence is ongoing. The system surfaces what matters before you ask.
- Network mapped and queryable. "Who in my network has relationships with luxury developers in Miami?" It answers.
The Project & IP Archive
Every XERCISE project, GymFix development, Emerald Society relationship, and idea Thomas is sitting on gets documented in structured format. The permanent, queryable record that AI uses to produce proposals and strategies on demand.
The Network Map
Emerald Society contacts, XERCISE clients, political relationships, and partner network mapped into a queryable structure. "Who do I know who is connected to waterfront development in Brooklyn?" Answered in seconds.
The AI Proposal Engine
Consulting proposals, outreach emails, press release drafts, LinkedIn posts — all generated in Thomas's documented voice, informed by full project and network context. Thomas-specific data produces Thomas-specific output.
Scope of Work.
Every Deliverable, Defined.
This is what Proscris builds, configures, and delivers. Everything below is included in the project fee. Nothing is vague. Nothing is billed additionally.
Campaign 1 — Search Result Domination
| Deliverable | Description | Timeline | ✓ |
|---|---|---|---|
| LinkedIn Profile Photo | AI-generated professional headshot from reference images. Dark background, professional attire. | Week 1 | ✓ |
| LinkedIn Cover Image | Custom branded banner. Name, tagline, XERCISE reference, NYC/FL visual identity. | Week 1 | ✓ |
| LinkedIn Headline Rewrite | "Commercial Fitness Consultant | Luxury Amenity Strategy | Founder, XERCISE | NY & FL" | Week 1 | ✓ |
| LinkedIn About Section | 300-word first-person About written in Thomas's voice. Keyword-rich but human-first. | Week 1 | ✓ |
| XERCISE Company Page Rebuild | Rebuild and reactivate the XERCISE LinkedIn company page. Proper linking to personal profile restores algorithmic weight. | Week 1 | ✓ |
| LinkedIn Featured Section | Configured with links to ThomasJackowski.com, XERCISE site, and first press placement. | Week 2 | ✓ |
| First Press Release (Wire) | Written, formatted, and distributed via Globe Newswire or equivalent — Yahoo Finance, AP News, 200+ outlets. The AI search seed. | Month 2 | ✓ |
| Google Search Console Setup | ThomasJackowski.com submitted to Google Search Console. Sitemap submitted. Bing Webmaster Tools configured. | Week 3 | ✓ |
| Person Schema Markup | Structured data added to ThomasJackowski.com: name, occupation, affiliation, social profiles, expertise. The AI citation trigger. | Week 3 | ✓ |
Campaign 2 — ThomasJackowski.com
Every Page, Every Deliverable.
| Deliverable | Description | Timeline | ✓ |
|---|---|---|---|
| Domain Registration | Proscris registers and configures ThomasJackowski.com. Thomas owns the domain outright — in his name, his billing, his credentials. | Week 1 | ✓ |
| Hosting Setup | Managed WordPress hosting. SSL certificate. CDN enabled. Security hardened. Maintenance mode active during build. | Week 1 | ✓ |
| Page 1 — Homepage | Hero section with AI-generated photo, tagline, three-pillar summary, and single CTA. Fully mobile-optimized. Schema markup embedded. | Week 2–3 | ✓ |
| Page 2 — About | Full biographical page in first person in Thomas's voice. Career origin, XERCISE philosophy, Emerald Society, personal values, and future direction. | Week 2–3 | ✓ |
| Page 3 — Work & Expertise | Three to five XERCISE case study cards. Property type, challenge, outcome. Anonymized where necessary. Consultation CTA on every card. AI-generated facility imagery. | Week 3–4 | ✓ |
| Page 4 — Partners & Network | XERCISE, GymFix, Del's ventures, Emerald Society affiliation. Each card links outbound. Outreach to each partner for reciprocal inbound link. Political endorsement section architecture included. | Week 3–4 | ✓ |
| Page 5 — Contact & Press | Three CTAs: consulting inquiry, speaking engagement, press/media. Each routes to dedicated form or booking link. Press log ready for media placements. | Week 4 | ✓ |
| AI-Generated Image Suite | Hero portrait (dark studio), editorial on-site (fitness facility), event/boardroom candid, LinkedIn cover banner. All at print resolution. | Week 2 | ✓ |
| Mobile Optimization | Every page tested across mobile, tablet, and desktop. Target: 90+ on Google PageSpeed Insights. Core Web Vitals green. | Week 4 | ✓ |
| On-Page SEO — All 5 Pages | Title tags, meta descriptions, H1/H2 structure, internal linking, and image alt text optimized for "Thomas Jackowski" and related queries. Sitemap submitted. | Week 4 | ✓ |
| Google Analytics 4 | GA4 installed and configured. Traffic sources, page performance, and contact form conversion tracking live from day one. | Week 4 | ✓ |
| Contact Form & Booking | Consulting inquiry form routed to Thomas's email. Calendly or equivalent booking integration. All form submissions logged and notifications configured. | Week 4 | ✓ |
Campaign 3 — The AI Personal Operating System
Every Deliverable, Defined.
| Deliverable | Description | Timeline | ✓ |
|---|---|---|---|
| The Context Corpus Build | Structured 90-minute intake session with Thomas. Every active project, venture, key relationship, IP concept, and strategic objective documented. The permanent, updatable intelligence file that feeds the AI system. | Week 1 | ✓ |
| AI System Configuration | Context corpus formatted and loaded into a custom AI workspace (Claude or GPT-4o). Prompting architecture configured so every query Thomas makes is automatically contextualized against his documented projects, voice, and objectives. No re-explaining. No starting from scratch. | Week 2 | ✓ |
| The Network Map | Emerald Society contacts, XERCISE clients, political relationships, and partner network mapped into a queryable structure. Formatted as a living document Thomas can update and that the AI references for outreach, proposals, and strategy. | Week 2 | ✓ |
| The AI Proposal Engine | Pre-configured prompt library for Thomas's most common content needs: consulting proposals, Emerald Society outreach emails, LinkedIn posts, press release drafts, project summaries, and meeting prep briefs. Each prompt produces Thomas-specific output in seconds. | Week 3 | ✓ |
| Thomas AI Onboarding Session | One 60-minute live walkthrough. How to update the corpus, run the proposal engine, query the network map, and brief the AI for any new project. Recorded for reference. | Week 4 | ✓ |
| 30-Day Post-Launch Support | Proscris available for questions, adjustments, and corpus updates for 30 days following site launch and AI system delivery. Response within 24 hours. No additional billing during this window. | Month 2 | ✓ |
⚡ The Production Advantage — What This Engagement Actually Unlocks
With AI mastery at the level I have built it, what used to take a team of people months now takes me days — alone. Full website. Brand identity. Press strategy. Content pipeline. AI operating system. What a traditional agency would scope at 8–12 weeks, I execute in days with output quality that meets or exceeds what that team would produce. This is not a permanent window. The market is catching up. The advantage of being genuinely AI-native narrows every month. The time to use this speed is now.
Clear Pricing.
Simple Terms. A Partnership Built to Last.
This is not a project — it is a partnership. Designed as a long-term relationship where Proscris operates as the permanent digital infrastructure team for Thomas Jackowski's personal brand. We build it, maintain it, grow it, and evolve it as your career evolves. Minimum two-year commitment — because that is how long it takes to build something that genuinely compounds.
Why Two Years Is the Minimum — The Compounding Principle
Month 1: site live and LinkedIn fixed. Month 3: press articles indexed, AI engines begin citing your name. Month 6: first consulting conversions from Emerald Society outreach. Month 12: Google first page for "Thomas Jackowski" is controlled end to end. Month 24: a personal brand with genuine compounding authority that no competitor can replicate from scratch. None of that happens in 90 days.
PayPal invoice · Secure checkout · Work begins within 48 hours
PayPal invoice · Secure checkout · Retainer activates at site launch
What "Plus Costs" Means.
The Complete Payment Picture.
What "Plus Costs" Means — Full Transparency
The $500/month retainer covers Proscris labor. It does not include the actual out-of-pocket costs to run the infrastructure. Those are billed at cost — Proscris pays nothing on top and charges nothing on top. Every cost line item is documented, receipted, and transparent.
| Cost Item | What It Is | Typical Monthly Cost | Billed |
|---|---|---|---|
| Managed WordPress Hosting | Premium managed hosting for ThomasJackowski.com — fast, secure, backed up daily, CDN-enabled. | $25–$50/mo | At cost, pass-through |
| Domain Renewal | Annual renewal for ThomasJackowski.com and any associated domains. Billed annually, distributed monthly for clarity. | ~$2/mo | At cost, pass-through |
| AI Platform Subscription | Claude Pro or GPT-4o used to maintain and run the AI operating system — corpus updates, proposal engine, content generation. | $20–$40/mo | At cost, pass-through |
| Press Release Distribution | Premium wire distribution (Globe Newswire, PR Newswire) for quarterly press placements. Approved in advance. | $300–$500 per placement (quarterly) | Approved in advance, at cost |
| Design Tools | Canva Pro or equivalent for LinkedIn graphics, press images, and partner page assets. | $15–$20/mo | At cost, pass-through |
| SEO Monitoring Tool | Ahrefs, Semrush, or equivalent — tracking ranking progress for Thomas Jackowski name queries. | $30–$50/mo (shared) | At cost, pass-through |
| Estimated Monthly Costs (excl. press) | Hosting + domain + AI + design + SEO monitoring | ~$90–$160/mo | Transparent, receipted monthly |
| Total Monthly Estimate | Retainer + average costs (non-press months) | ~$590–$660/mo | Predictable, auditable |
Payment Schedule — The Full Two-Year Picture
| Payment | Amount | When | What It Unlocks |
|---|---|---|---|
| Deposit — Kickoff | $5,000 | At contract signing via PayPal | Domain registration, hosting, AI corpus intake, LinkedIn overhaul, image generation, site build. Starts within 48 hours. |
| Final Build Payment | $5,000 | At site launch (~Week 4) | All 5 pages live. AI system delivered and onboarded. Press release distributed. Every build deliverable fulfilled. |
| Monthly Retainer + Costs | $500 + costs/mo | Month 2 onward — 1st of month | Ongoing management, maintenance, content, AI corpus updates, reporting, and strategy. 2-year minimum term. |
| Year 1 Total (Build + 11 months) | ~$17,000–$18,000 | Months 1–12 | Fully operational personal brand. Ranking authority site. AI OS. Controlled search results. Press citations live. |
| Year 2 Total (12 months retainer) | ~$7,500–$8,500 | Months 13–24 | The compounding year. AI citations established. Name dominance locked. New pages, press, and partner relationships running. |
| Total 2-Year Partnership | ~$24,500–$26,500 | 24 months | Permanently dominant personal brand, fully operational AI personal OS, controlled search results, and an established AI citation presence. |
How Proscris Works.
What It Is Actually Like to Work With Me.
My operating philosophy is simple: you either figure it out or you don't. I have spent my career in environments where the pressure was real and the margin for error was small — and every time, the response has been to build something better rather than accept the limitation. Every client engagement runs on that same standard — and every deliverable in this proposal reflects it.
I have to believe in what I am building — not as a preference, as a functional requirement. When I am working on something I am genuinely invested in, I move fast, I go deep, and I bring everything I have to it. I have turned down engagements that paid more and taken ones that paid less because the work itself mattered. This is not about being difficult. It is about being honest about how I operate at my best.
The pricing in this proposal reflects what it takes to have the focused, full-conviction version of my attention — the version that treats your brand with the same gravity I treat my own. A partnership where I am paid well is a partnership where I am all in. That is the deal. And it is a good one.
What traditionally took a five-person agency eight weeks to produce, I deliver in days. Full website. Brand identity. Press strategy. Content pipeline. AI operating system. This is not a permanent window. The tools are becoming commoditized. The advantage of being genuinely AI-native narrows every month. The time to move is now, while the gap is still this wide.
The DEEPdormir Proof — Same System, Zero Prior Industry Knowledge
The same AI architecture deployed for every client engagement is also being used to build an independent sleep health mega-brand — DEEPdormir — across three domain extensions plus a super app, in an industry I entered with zero prior domain knowledge. What a funded team would scope for a year is being orchestrated in weeks by one person with the right system. That is the level at which this operates. You are not getting an agency. You are getting the architect.
4 Weeks to Launch.
The Complete Build Timeline.
From signed contract to live website, live LinkedIn overhaul, and operational AI system — four weeks. Everything is sequenced so that foundational work enables the next layer. The LinkedIn overhaul happens first because it is the highest-traffic asset and changes take effect immediately.
The Sequencing Principle — Infrastructure Before Distribution
We do not announce the personal site before it is live. We do not send the press release before the site is indexed. We do not start the Emerald Society outreach before ThomasJackowski.com is live and polished. We build everything first. Then we turn on the traffic.
A Growing Family of Authority Sites.
Each Independent. All Connected.
This proposal is specifically and exclusively scoped for Thomas. What is described below is context — not a bundle. The relevance: the same architecture that powers every engagement here compounds in value when the network connects. Thomas's site does not include Emily's or Del's — but once all three exist, all three benefit.
Three Personal Sites
Thomas, Emily, and Del each with a personal authority site — all properly linked to each other and to associated business ventures. Three independent SEO footprints that reinforce each other.
The Link Network Effect
Three sites cross-linking to each other equals nine mutual authority links. Each link passes domain authority. Google sees a coherent, credible professional network — not three isolated pages.
The Compounding Returns
Every press article, new partner, or new venture added to any one site compounds the authority of every other. The network grows more valuable every month. Each engagement is separate. The compounding is shared.
Terms Summary.
Everything in Writing.
Simple, clear, and in plain English. No ambiguity. No surprise invoices. No hidden clauses. This is what both parties are agreeing to.
- Build Fee: $10,000 total — $5,000 deposit at signing, $5,000 at launch — both paid via PayPal invoice
- Monthly Retainer: $500/month — invoiced via PayPal on the 1st of each month
- Monthly Costs: ~$90–$160/month passed through at cost with receipts
- Minimum Term: 2 years from Month 2 retainer start date
- Cancellation: 60-day written notice required after the 2-year minimum
- Scope Changes: Additions quoted separately before execution — no surprise invoices
- Payment Method: PayPal invoice — pay by card, PayPal balance, or bank transfer
- Ownership: All domains, accounts, and content belong to Thomas — Proscris holds no ownership of any asset produced
- Renewals: After Year 2, month-to-month with 60-day cancellation notice
- Emily & Del: Separate engagements — each quoted and contracted independently
What Ownership Means in Practice
Every domain is registered in Thomas's name with his payment method. Every account — hosting, Google Analytics, Search Console — is set up with Thomas's email as the owner. Proscris is added as a collaborator, not an owner. If this partnership ends for any reason, Thomas walks away with every asset we built together. Nothing is held hostage to the relationship. Everything built here belongs to Thomas — full stop.
Three Actions.
One Call to Start.
Every day the LinkedIn profile has a logo where a face should be is another referral that lands on a dead end. Every day ThomasJackowski.com is not live is another Google search that goes unanswered. Every day without the AI system is another proposal written from scratch that should have taken five minutes. The infrastructure is ready to build. The only variable is when we start.
Fix LinkedIn This Week
The logo-as-avatar is actively damaging every referral that searches the name. This is a first-impression problem that compounds every single day it is not fixed. LinkedIn is the #1 search result for Thomas Jackowski. It needs to look like it deserves that position.
Launch the Personal Site in Month 1
ThomasJackowski.com is the permanent hub that every other asset points toward. The Emerald Society outreach cannot achieve its full potential until this site is live. Every week we wait is a week of referral traffic landing nowhere.
Move Before the Window Closes
The AI speed advantage I bring to this engagement is real and it is temporary. The gap between what I can produce in days versus what the market expects narrows every month. First mover wins in AI-native personal branding — and this category has no clear leader yet.
Confidential — Prepared by Proscris for Thomas Jackowski
Robert Szopa · Proscris · proscris.com · robert@proscris.com · Proposal valid for 30 days from delivery