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Meta Ads HQ — Performance & Journey Dashboard









Meta Ads HQ










Needs Attention

Auto-Generated Insights

Spend & Results - Daily Trend

By Platform

By Placement

By Status

Budget Pacing (by Ad Set)

Top Campaigns

Campaign Folder Objective Spend Impressions Clicks CTR Results Cost/Result

Ads are shown by default because they contain the most visual creative information.

Compare Campaigns, Ad Sets, or Ads


VS

Creative Library

Images are grouped by campaign folder. Click an assigned image to open its ad.


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Ad Campaign Folder Ad Set Platform Placement Spend Impressions Reach Freq Link Clicks CTR CPC CPM Results Cost/Result Img Status

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Edit Targeting For



Targeting Rules

Ad Set Layers (imported data)
Low High
Solid = include. Dashed red = exclude. Dashed blue = Account Default (applies to every campaign/ad set unless it has its own targeting). Amber alerts below flag ad sets whose radius targeting overlaps another ad set's.

Customer Journey


What This Means

Performance

Frequency Over Time

📊

Welcome to Meta Ads HQ

Meta Ads HQ is a custom Proscris solution for organizing, visualizing, comparing, and reporting on Meta advertising data. Proscris builds custom software and workflow solutions for any industry, business, or operational need.

Cross-Campaign CompareGrouped bar comparison across any 2-6 campaigns

Creative A/B GallerySee every ad in an ad set side by side, winner highlighted

Auto InsightsPassive callouts on what's working and what's not

Budget PacingSpend vs budget bars per ad set

Flow DiagramSankey-style visual of the customer journey

Cannibalization AlertsFlags overlapping radius targeting between ad sets