Meta Ads HQ — Performance & Journey Dashboard

Needs Attention

Auto-Generated Insights

Spend & Results - Daily Trend

By Platform

By Placement

By Status

Budget Pacing (by Ad Set)

Top Campaigns

CampaignFolderObjectiveSpendImpressionsClicksCTRResultsCost/Result
Ads are shown by default because they contain the most visual creative information.

Compare Campaigns, Ad Sets, or Ads

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Creative Library

Images are grouped by campaign folder. Click an assigned image to open its ad.
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Ad Campaign FolderAd Set PlatformPlacement Spend Impressions Reach Freq Link Clicks CTR CPC CPM Results Cost/Result ImgStatus
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Targeting Rules
Ad Set Layers (imported data)
Low High
Solid = include. Dashed red = exclude. Dashed blue = Account Default (applies to every campaign/ad set unless it has its own targeting). Amber alerts below flag ad sets whose radius targeting overlaps another ad set's.

Customer Journey

What This Means

Performance

Frequency Over Time

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Welcome to Meta Ads HQ

Meta Ads HQ is a custom Proscris solution for organizing, visualizing, comparing, and reporting on Meta advertising data. Proscris builds custom software and workflow solutions for any industry, business, or operational need.

Cross-Campaign CompareGrouped bar comparison across any 2-6 campaigns
Creative A/B GallerySee every ad in an ad set side by side, winner highlighted
Auto InsightsPassive callouts on what's working and what's not
Budget PacingSpend vs budget bars per ad set
Flow DiagramSankey-style visual of the customer journey
Cannibalization AlertsFlags overlapping radius targeting between ad sets