What To Do When Inheriting A Google Ads Account

Should you keep the old data? Depends on how well the campaigns were run.

If you inherited a mess where all the ads campaigns were bidding for irrelevant keywords then the data of that account is not of much use.

However if the previous campains ran with some effectiveness then there is merit to keeping the account and not starting from scratch.

 

More info:

PPC Audit Guide

Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account

https://marketingtipbooks.com/tipbooks/inheriting-a-google-ads-account/

 

http://www.clixmarketing.com/blog/2017/11/09/how-to-approach-campaign-restructures/

https://e-m-marketing.com/2017/03/09/restructuring-google-adwords-accounts-more-efficient-case-study

The Last Guide to Google Ads Account Structure You’ll Ever Need

 

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