Solution for software and growth strategy outlined below. I personally have never built a directory website before but there are many successful business models for niche directories that I have witnessed from other's people's account and stories in their pursuits. Having done extensive research into the engineering of how something like that would operate on […]
Font style, colors, graphics, images, etc... It all affects the psychilogy of the conversion. Marketing copy, graphic designs, video editing, all of it.
Your battlefield is the Google search results page. The war is that of attrition: who can command the top spot, amass more power over their market, and capture customers best? In this digital conflict, victory isn't just about presence; it's about strategic advantage, superior firepower, and expert leadership.
While SEO battles for algorithmic favor, Conversion Rate Optimization (CRO) targets the most complex variable: the human mind. Discover why emotions drive purchasing decisions and how understanding diverse "mind maps" can unlock powerful conversion breakthroughs.
Over the last 2 months, my startup (Marketing Examples) welcomed 31,000 first time visitors. 4,100 of these visitors subscribed to the email list. That’s an email opt-in of 12.9%. The industry average is 2%. What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers: 1. BEING […]
People seem to think that search engine optimization and conversion rate optimization are two totally different disciplines. One gets traffic and the other one converts it. That's an overly simplistic way of seeing things. One only needs to consider the meta description. That's an obvious part of what is supposed to be search engine optimization […]
The biggest mistake I see website designers make is building company websites. If you want to increase conversions, don't build a company website. Build a customer website. How do you do that? 1. Find out as much information about who your customer's customers are. What matters most to them? What kind of people are they? […]
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In a visually-driven digital world, images are more than just eye candy. Optimizing your website's images for search engines is a crucial, yet often overlooked, component of a robust digital strategy that drives traffic, enhances user experience, and boosts conversions.
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