The 7 Deadly Sins of SEO
1. Focusing on Google instead of users.
2. Not building internal links.
3. Not building backlinks.
4. Ignoring long-tail keywords.
5. Not aligning content with search intent.
6. Ignoring technical SEO.
7. Expecting overnight results.
What's #8?
8–Believing you can hack, cheat, or manipulate the algorithm. 9–Forgetting that the algorithm is DESIGNED to help people find what they are actually looking for (Google has no interest in fucking with you Mr. SEO guy). 10–Content that HELPS real people always wins. 11–People aren’t as logical as they wish they were, if you can tap into how the user FEELS you’ll strike gold
Ignoring the basics, such as header tags, proper optimization of meta tags, proper schema, site speed, etc. sometimes we over analyze and forget our foundation
Not usually considered part of SEO, but not optimizing for conversions. Said another way, separating SEO from online marketing.