Active Engagement — Prepared for Ownership
Twenty-Two Years Built.
Now Systemized to Scale.
Every active Proscris playbook for Gym Tech Fitness, in one place — the website systems already delivered, the Meta Ads program already running, the full Operating System, and the location-specific plays for Woodbury, Southampton, and Forest Hills.
Or see everything laid out below
The Five Pillars, Every Client Gets These
The same five categories we build for every Proscris engagement — website, search, social, content, and operations. Three are live and already producing results. Two are queued up next.
Website Audit & Modernization
Fifteen customer-facing systems rebuilt — navigation, search, showroom pages, booking, checkout, cart, order confirmation, and the full post-purchase email journey.
Read the delivery report Coming SoonSEO & AI Discovery
A dedicated technical SEO and AI-discovery audit, expanding on the organic search foundation already scoped inside the Operating System.
Publishing shortly LiveSocial Media & Paid Ads
The Meta Ads Spring Playbook — full-service Facebook & Instagram management across all four showrooms, from first impression through the automated post-conversion workflow.
Read the playbook LiveThe Gym Tech Operating System
The exit-readiness thesis, key-person risk audit, recurring revenue strategy, owned infrastructure, and the AI front desk that ties the whole business together.
Read the playbookContent Strategy & AI Swipe File System
Every ad and post Gym Tech has published across all four showrooms, archived in one place — plus a teardown of what competing dealers are running — turned into ready-to-use swipe files built to help produce on-brand content at scale with AI.
The Full Archive
Every ad, blog post, and email Gym Tech has published, organized and searchable in one place.
Competitor Teardown
What other commercial fitness equipment dealers are running, and what's actually working for them.
AI Swipe Files
Proven patterns turned into templates that let AI mass-produce new, on-brand content across all four locations.
Built Specifically for Gym Tech
Beyond the five core pillars, these playbooks were built for exactly this business — a legal and compliance risk audit, three location-specific go-to-market strategies, and the scoped project sprints closing out the transaction experience.
ADA & Privacy Compliance Audit
An urgent technical, ADA, and privacy-law risk audit — identifying the highest-risk issues, settlement exposure, and the fastest path to a compliant rebuild.
Read the audit LiveForest Hills: The Urban Command Center
Repositioning an underused HQ into an appointment-only consultation hub, B2B powerhouse, and municipal contract engine across all five boroughs.
Read the playbook LiveWoodbury: The Revitalization Project
Turning the flagship showroom into an active community wellness hub — sub-entity local search, the Pilates play, body composition scanning, and the Chisel Fit Challenge.
Read the playbook LiveSouthampton: The Hamptons Offensive
A compressed seasonal strategy for the Hamptons market — the BJJ “Trojan Horse,” estate manager gatekeepers, and the Chisel Fit Challenge championship.
Read the playbook LiveAugust & September Special Projects
Scoped project sprints closing the loop on the transaction experience — the checkout rebuild, post-purchase email journey, service campaign, and anniversary creative.
Read the proposalHow These Playbooks Fit Together
Twenty-two years, four locations, and a service portfolio built the old-fashioned way — one relationship at a time. The work above isn't a collection of disconnected projects; it's one continuous engagement, sequenced deliberately so the highest-leverage work always ships first.
Robert Szopa
Fractional CTO & CMO, Proscris
Fifteen years inside the commercial fitness equipment industry, now building the AI-powered systems that let dealers like Gym Tech run leaner, sell smarter, and build enterprise value that survives any one person walking away.
The core playbooks above are the same five pillars built for every Proscris client — website, search, social, content, and operations — so the offering stays consistent no matter which piece of the business we're focused on that month. The location and special-project playbooks exist because Gym Tech's four showrooms don't all face the same market: Forest Hills needs a B2B and municipal strategy, Southampton needs a compressed seasonal sprint, and Woodbury needs a community wellness play. Same foundation, tailored execution.
The Governing Principle
Solve one problem completely, then move to the next. Every playbook here ends with something finished, not a topic revisited without closing it — the same discipline that turned the proposal builder, the inventory reconciliation, and the AI front desk from stalled ideas into shipped systems.
Key Figures
Pulled directly from the playbooks above — nothing here is a projection.
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