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Tips and advice for Conversion Rate Optimization.

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09/17/2020 1 min read

Psychology Of The Conversion

Font style, colors, graphics, images, etc... It all affects the psychilogy of the conversion. Marketing copy, graphic designs, video editing, all of it.

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07/07/2020 2 min read

CRO - Optimizing For Humans, Not Algorithms

While SEO battles for algorithmic favor, Conversion Rate Optimization (CRO) targets the most complex variable: the human mind. Discover why emotions drive purchasing decisions and how understanding diverse "mind maps" can unlock powerful conversion breakthroughs.

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07/01/2020 3 min read

CRO vs SEO, One InThe Same

People seem to think that search engine optimization and conversion rate optimization are two totally different disciplines. One gets traffic and the other one converts it. That's an overly simplistic way of seeing things. One only needs to consider the meta description. That's an obvious part of what is supposed to be search engine optimization […]

Robert Szopa

AI Architect

I build AI-powered business systems and share what I learn along the way. Philosophy meets technology.

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