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Blog & Insights

Thought leadership on business, technology, science, philosophy, and wellness—actionable insights to help you navigate the rapidly evolving digital landscape.

Welcome to my collection of thoughts on building intelligent businesses, systems design thinking, and creating meaningful impact through technology. Here you'll find practical insights alongside philosophical explorations of how we can create better business systems for the future.

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07/07/2020 proscris

Less is More: The Radical Power of Underdoing Your Competition

In a world obsessed with constant innovation and more features, the radical philosophy of "less is more" emerges as a powerful strategy for sustainable growth. Discover how focusing on quality, embracing constraints, and cutting the inessential can lead to unparalleled business success.

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07/06/2020 proscris

Getting Newsletter Email Subscribers

Over the last 2 months, my startup (Marketing Examples) welcomed 31,000 first time visitors. 4,100 of these visitors subscribed to the email list. That’s an email opt-in of 12.9%. The industry average is 2%. What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers: 1. BEING […]

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07/01/2020 proscris

CRO vs SEO, One InThe Same

People seem to think that search engine optimization and conversion rate optimization are two totally different disciplines. One gets traffic and the other one converts it. That's an overly simplistic way of seeing things. One only needs to consider the meta description. That's an obvious part of what is supposed to be search engine optimization […]

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07/01/2020 proscris

Its Not A Company Website, It's A Customer Website

The biggest mistake I see website designers make is building company websites. If you want to increase conversions, don't build a company website. Build a customer website. How do you do that? 1. Find out as much information about who your customer's customers are. What matters most to them? What kind of people are they? […]

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06/10/2020 proscris

Everything I Know About Local SEO

[vc_row][vc_column][vc_column_text]https://moz.com/learn/seo/local Local Search Hacks You Probably Haven’t Seen Before https://tidings.com/vault/local-ranking-2020.html https://www.brightlocal.com/learn/how-do-citations-help-local-seo/[/vc_column_text][/vc_column][/vc_row]

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06/10/2020 proscris

Importance of Structured Data for SEO

A framework for SEO success with structured data https://www.brightlocal.com/webinars/how-to-optimize-website-maximize-traffic-convert-new-customers/ https://moz.com/learn/seo/on-site-seo https://moz.com/learn/seo/on-site    

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06/10/2020 proscris

What To Do When Inheriting A Google Ads Account

Should you keep the old data? Depends on how well the campaigns were run. If you inherited a mess where all the ads campaigns were bidding for irrelevant keywords then the data of that account is not of much use. However if the previous campains ran with some effectiveness then there is merit to keeping […]

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