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Blog & Insights

Practical insights on AI, business systems, automation, and building intelligent infrastructure that actually works. No fluff, just what I've learned building real businesses.

Here's where I share what I'm learning about building intelligent businesses, systems design, and making AI work in the real world. Practical insights alongside the occasional philosophical deep dive.

SEO is War: Arming Your Business for Digital Domination

Your battlefield is the Google search results page. The war is that of attrition: who can command the top spot, amass more power over their market, and capture customers best? In this digital conflict, victory isn't just about presence; it's about strategic advantage, superior firepower, and expert leadership.

CRO - Optimizing For Humans, Not Algorithms

While SEO battles for algorithmic favor, Conversion Rate Optimization (CRO) targets the most complex variable: the human mind. Discover why emotions drive purchasing decisions and how understanding diverse "mind maps" can unlock powerful conversion breakthroughs.

Getting Newsletter Email Subscribers

Over the last 2 months, my startup (Marketing Examples) welcomed 31,000 first time visitors. 4,100 of these visitors subscribed to the email list. That’s an email opt-in of 12.9%. The industry average is 2%. What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers: 1. BEING […]

CRO vs SEO, One InThe Same

People seem to think that search engine optimization and conversion rate optimization are two totally different disciplines. One gets traffic and the other one converts it. That's an overly simplistic way of seeing things. One only needs to consider the meta description. That's an obvious part of what is supposed to be search engine optimization […]

Its Not A Company Website, It's A Customer Website

The biggest mistake I see website designers make is building company websites. If you want to increase conversions, don't build a company website. Build a customer website. How do you do that? 1. Find out as much information about who your customer's customers are. What matters most to them? What kind of people are they? […]

Everything I Know About Local SEO

[vc_row][vc_column][vc_column_text]https://moz.com/learn/seo/local Local Search Hacks You Probably Haven’t Seen Before https://tidings.com/vault/local-ranking-2020.html https://www.brightlocal.com/learn/how-do-citations-help-local-seo/[/vc_column_text][/vc_column][/vc_row]

Importance of Structured Data for SEO

A framework for SEO success with structured data https://www.brightlocal.com/webinars/how-to-optimize-website-maximize-traffic-convert-new-customers/ https://moz.com/learn/seo/on-site-seo https://moz.com/learn/seo/on-site    

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