PROSCRIS
EAST COAST SAUNAS
Prepared for East Coast Saunas — Nick Talio
Own the Tools.
Own the Data.
Own the Growth.
Following our conversation about the current stack and backend, here's everything in one place — the full digital foundation audit, the roadmap for what runs on top of it, and a first look at the custom sauna designer tool now in development.
Or see everything laid out below
A Marked-Up Photo Becomes a Rendered Design. On Both Sides of the Business.
This is the tool at the center of the Operations Roadmap — and it's built to work two ways. One version speeds up how the team turns a real site survey into a compelling, rendered quote. The other lets a prospect explore what their own space could become before they ever pick up the phone.
For the Team — Admin Tool
Built directly from the site survey workflow already documented in the Operations Roadmap. A photo of the raw space, marked up by hand, turned into a realistic finished rendering in minutes instead of days.
- Photograph the unfinished space during the survey
- Mark up bench, heater, and ceiling line directly on the photo
- Select wood species, lighting, and layout
- Generate the rendering — reviewed and refined by a person before any client sees it
For the Customer — Design Preview
A simplified, guided version of the same technology, built for the website. A prospect explores real options and sees an example of what their own sauna could look like — arriving at the first call already excited, not just curious.
- Browse wood types, layouts, and lighting styles
- Preview real example renderings in each style
- Submit a photo of their own space for a preliminary concept
- Feeds directly into the lead funnel already outlined in the Operations Roadmap
Watch First
The Overview
A walkthrough of the plan, in one place — the website, the tools, and where East Coast Saunas can go from here.
Two Documents Live. More Underway.
The website and operations plans are done and ready to read. A few more are on the way — each digging into a different part of how East Coast Saunas gets found, gets chosen, and gets run.
Website & Digital Foundation Report
The full platform diagnosis — the Shopify mismatch, zero keyword rankings, the real backlink profile, and the exact migration plan to full ownership.
Read the report LiveOperations, Automation & Digital Sovereignty Roadmap
Everything that happens after a lead raises their hand — the AI design & quote tool, a custom CRM built from the real books, and the retainer that keeps it running.
Read the roadmapThe SEO & AI Discovery Audit
A dedicated deep-dive on keyword strategy, structured data, and getting found inside AI search tools, not just Google.
Publishing shortlyThe Social Media Audit & Growth Playbook
A full audit of the Instagram and Facebook presence, benchmarked against real competitors, turned into concrete posting and ad tactics.
Publishing shortlyThe Content Strategy & AI Swipe File System
Every ad, post, and piece of content East Coast Saunas has published, archived in one place — plus a teardown of what other sauna and home-service builders are running — turned into ready-to-use swipe files built to help produce on-brand content at scale with AI.
The Full Archive
Every ad and post East Coast Saunas has published, organized and searchable in one place.
Competitor Teardown
What other sauna builders and home-service brands are running, and what's actually working.
AI Swipe Files
Proven patterns turned into templates that let AI mass-produce new, on-brand content.
Everything From Our First Conversation, In One Place
After sitting down and walking through the current stack and backend together, one thing was clear right away: East Coast Saunas already has a genuinely strong foundation to build on — real build footage, an active local following, and a founder who's actually out there on camera doing the work. What's been missing is a website and set of systems that match that level of craft.
Robert Szopa
Founder, Proscris
I build AI-powered systems for businesses that deserve better tools. My focus is elegant, intelligent design — creating things that work beautifully and compound in value over time.
Everything in the two documents below is the direct result of that conversation, turned into a full plan — not a generic pitch, and not built on guesswork about how the business runs.
Why This Exists
This isn't a cold pitch template with names swapped in. Every finding in the website report and every project in the operations roadmap started from real specifics — the actual stack in use, the real backlink profile, the real books. The recommendations are built around this business, not a generic template of one.
Beyond This Engagement
I work across a handful of client engagements and ventures in parallel, always to the same standard: build it fast, build it to actually last, and make sure the business owns it outright once it's done — no rented platform standing between East Coast Saunas and its own data.
Key Figures
Pulled directly from the two reports below — nothing here is a projection.
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