PROSCRIS
TOPFOXX
Prepared for Helen Getts
Something Worth
Experiencing
I built an AI-powered virtual try-on app for TopFoxx, and wrote up everything behind it — a full application playbook, an app strategy deep-dive, a technical SEO audit, and a website improvement plan. This page is the front door to all of it.
Or watch the overview first
Seven Documents. One Vision.
Four are live right now. Three more are underway — each one digging into a different part of what makes TopFoxx work, and what could work even better.
The Application Playbook
The full case for the Digital Marketing & Creative Lead role — value, strategy, revenue impact, and the ask, all in one place.
Read the playbookThe App Strategy Deep-Dive
How the AI try-on experience was designed, screen by screen — and the bigger opportunity sitting inside it.
Read the playbookThe SEO & AI Discovery Audit
913 tracked keywords, the structural fixes behind them, and the strategy for staying discoverable as search shifts toward AI.
Read the playbookThe Website Audit & Improvement Plan
Page-by-page fixes, custom interactive pop-ups, a 24/7 AI sales agent, automated returns, and smarter product data.
Read the playbookThe Content Strategy & AI Swipe File System
Every ad, post, and campaign TopFoxx has ever run, archived in one place — plus a full teardown of what competitors are doing — turned into ready-to-use swipe files built to help produce on-brand content at scale with AI.
The Full Archive
Every ad, post, and piece of content TopFoxx has published, organized and searchable in one place.
Competitor Teardown
What competing brands are running right now, and what's actually working for them.
AI Swipe Files
Proven patterns turned into templates that let AI mass-produce new, on-brand content at scale.
The Social Media Audit & Growth Playbook
A full audit of TopFoxx's social channels, benchmarked against real data and market position, translated into concrete tactics.
Publishing shortlyThe Operations & Automation Playbook
An audit of day-to-day tasks and workflow, translated into concrete automations that streamline how the business actually runs.
Publishing shortlyWatch First
The Overview
Before you explore the app or read the playbooks, here's the full picture — who I am, why I built this, and what I see for TopFoxx.
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Closed captions available in the Vimeo player controls.
Why I Made This
I came across TopFoxx through Instagram. Watching the brand's content, seeing how it was built from nothing through years of genuine persistence — the immigrant founder story, the refusal to cut corners — I became a fan of the business, and of the philosophy behind it.
Robert Szopa
Founder, Proscris
I build AI-powered systems for businesses that deserve better tools. My focus is elegant, intelligent design — creating things that work beautifully and compound in value over time.
When I looked closer at TopFoxx, I didn't see a standard opportunity. I saw alignment — in values, in work ethic, in the way both of us seem to approach building things that actually matter.
So instead of reaching out with a pitch deck, I decided to lead with value. I built a fully functional AI virtual try-on app for the entire Shopify catalog — not a mockup, a working product — in about a day of focused effort as a first demonstration of what's possible.
Why I Actually Did This
I built this to earn a real conversation, not to ask for one. Most applications describe what someone would do if hired — this one shows what was already done before anyone asked. I'd rather demonstrate the kind of work I do than describe it, and I think a founder can tell the difference immediately.
Beyond This Project
I work across a few different ventures in parallel — a fitness-equipment marketplace, a sleep-health platform, an AI ordering system for a local pizzeria, a Jiu-Jitsu academy CRM — all built the same way this app was: fast, and on real infrastructure meant to last. If there's ever a reason to compare notes on how AI can be applied to a specific business problem, I'm always glad to have that conversation.
Key Figures
Everything above is live and working today — not a projection of what could be built.
Send a Message
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