Project Name

• Authoritative Website: A world-class, conversion-focused website featuring a Pillar & Cluster content model to dominate SEO for Functional Patterns.
• Targeted Lead Magnet Funnels: Five distinct, high-converting landing pages to attract and convert different ideal customer profiles.
• Custom-Branded Client App: A premium, specialized application for delivering FP-specific programs, video feedback, and direct communication.
• Integrated User Journey: A seamless flow from public content (website) to paid client experience (app).
• Automated Consultation Funnel: All top-of-funnel activities are designed to guide potential clients towards booking a free assessment.
• Accountability System: Premium accountability features that justify the monthly subscription fee.
• Community Platform: Shared progress updates and coach-curated content to motivate and engage clients.

Challenge: Feels stiffer each year; worries about losing mobility and independence. Wants to stay active and pain-free.
Website Funnel: Attracted by the "5-Minute Daily Mobility Routine." Landing page speaks to reclaiming vitality and youthful movement.
App Value: Focuses on consistency, gentle corrective exercises, and tracking daily mobility improvements and pain reduction.

Challenge: Stuck in a cycle of pain and re-injury; frustrated that traditional rehab didn't provide a long-term solution.
Website Funnel: Downloads the "Beyond Rehab" report. Landing page speaks directly to breaking the pain-injury cycle for good.
App Value: Utilizes the app for precise corrective drills, video feedback on form to ensure safety, and a gradual, scientifically-managed progression.

Challenge: Suffers from "tech neck," lower back pain, and stiffness from a sedentary job.
Website Funnel: Downloads the "Desk Worker's Decompression Toolkit." Landing page speaks to undoing the damage of their 9-to-5.
App Value: Focuses on short, efficient workouts, postural reminders, and mobility drills that can be done with minimal equipment.

Challenge: Trains hard but has hit a performance ceiling; deals with nagging tweaks that hinder progress.
Website Funnel: Downloads the "Elite Athlete's Biomechanics Audit." Landing page speaks to unlocking hidden potential.
App Value: Leverages the video analysis tool to refine technique, tracks performance metrics, and uses specialized drills to improve efficiency and power.

Challenge: Values fitness but has limited time; needs maximum results in minimum time.
Website Funnel: Downloads the "20-Minute FP Reset." Landing page speaks to efficiency and guaranteed results.
App Value: Follows high-intensity, efficient protocols, tracks progress quickly, and communicates with the coach asynchronously.

The website will follow a Pillar & Cluster content model to dominate SEO for Functional Patterns:

1. Home Page: Introduces Todd's unique approach and showcases success stories
2. About Page: Establishes Todd's authority and differentiating philosophy
3. Services Page: Outlines the coaching methodology and subscription model
4. Blog/Content Hub: Hosts all educational content, organized by topic clusters
5. Five Lead Magnet Landing Pages: One dedicated page for each persona
6. Contact/Consultation Booking Page: Streamlined process for scheduling assessments

The content strategy employs a Pillar & Cluster model with five main content pillars:

1. Functional Patterns Fundamentals
   • What is FP and how it differs from conventional training
   • The science behind FP methodology
   • Debunking fitness myths
2. Pain Resolution & Injury Recovery
   • Case studies on pain resolution
   • Biomechanics of common injuries
   • Progressive recovery protocols
3. Optimal Movement Patterns
   • Gait analysis fundamentals
   • Posture correction principles
   • Movement efficiency techniques
4. Performance Enhancement
   • Athletic movement optimization
   • Sport-specific functional training
   • Breaking through plateaus
5. Sustainable Fitness & Longevity
   • Age-defying movement practices
   • Long-term progression models
   • Maintaining mobility across decades

Each pillar will have 7-10 supporting articles (clusters) that link back to the main pillar page, creating a comprehensive web of content that signals topical authority to search engines.

The SEO strategy will focus on:

1. Keyword Research & Targeting:
   • Primary focus on long-tail keywords with high intent (e.g., "functional patterns for lower back pain")
   • Secondary focus on broader educational terms (e.g., "what is functional patterns")
   • Competitive analysis to identify content gaps in the FP space
2. On-Page Optimization:
   • Optimized title tags and meta descriptions
   • Semantic HTML structure with proper heading hierarchy
   • Schema markup for rich snippets
   • Internal linking strategy to distribute page authority
3. Technical SEO:
   • Mobile-first approach
   • Page speed optimization (<2s loading time)
   • XML sitemap and robots.txt configuration
   • Core Web Vitals optimization
   • SSL certification
4. Local SEO:
   • Google My Business optimization
   • Local citation building
   • Location-specific content for in-person clients

All website pages will be optimized for conversion with:

1. Strategic Call-to-Actions (CTAs):
   • Primary CTA: Download specific lead magnet
   • Secondary CTA: Schedule free consultation
   • Tertiary CTA: Subscribe to newsletter
2. Social Proof Elements:
   • Client testimonials with before/after imagery
   • Results metrics (e.g., "Over 500 clients have reduced pain by 80%+")
   • Certification badges and credentials
3. Lead Capture Forms:
   • Minimalist forms requesting only essential information
   • Multi-step forms for more detailed qualification
   • Exit-intent popups to capture leaving visitors
4. Content Upgrades:
   • Each blog post offers a relevant downloadable resource
   • Resource requires email opt-in, building the email list

The organic social strategy will establish Todd's authority and nurture the audience:

1. Platform Focus:
   • Instagram: Primary platform for daily engagement and education
   • YouTube: In-depth video content on FP principles and case studies
   • Facebook: Community building and event promotion
   • LinkedIn: Professional networking and B2B opportunities
2. Content Pillars:
   • Educational content (40%): FP principles, movement tips, pain resolution
   • Transformation stories (30%): Client success cases with visual evidence
   • Behind-the-scenes (20%): Training sessions, methodology insights
   • Personal brand (10%): Todd's journey and philosophy
3. Content Schedule:
   • Instagram: 5-7 posts per week, daily stories
   • YouTube: 1-2 in-depth videos per month
   • Facebook: 3-5 posts per week
   • LinkedIn: 2-3 posts per week

The paid advertising strategy will drive targeted traffic to lead magnet landing pages:

1. Facebook & Instagram Ads:

   Campaign Structure:

   • Five separate campaigns aligned with the five user personas
   • Each campaign targets the specific audience demographics, interests, and behaviors of its persona
   • Each campaign promotes its dedicated lead magnet landing page

   Audience Targeting Examples:

   • Longevity Seeker: Ages 45-65, interests in yoga, mobility, anti-aging
   • Post-Injury Warrior: Interest in physical therapy, rehabilitation, pain management
   • Desk-Bound Professional: Employment in tech, finance, or administrative roles
   • Plateaued Athlete: Interest in CrossFit, running, weightlifting, sports performance
   • Time-Crunched Professional: High-income professionals, interests in efficiency, HIIT

   Ad Creative Strategy:

   • Problem-agitation-solution format
   • Before/after imagery when possible
   • Short video testimonials from existing clients
   • Clear value proposition for the lead magnet
2. Google Ads:
   • Search campaigns targeting high-intent keywords
   • Display remarketing to website visitors
   • YouTube pre-roll ads to showcase client transformations
3. Budget Allocation:
   • Initial testing phase: $2,000/month
   • Scaling phase: $5,000-$10,000/month based on acquisition cost
   • 60% Facebook/Instagram, 30% Google, 10% testing new channels
4. Performance Metrics:
   • Target cost per lead: $5-$10
   • Target cost per consultation booking: $30-$50
   • Target cost per new client acquisition: $150-$200
5. Remarketing Strategy:
   • Website visitors who don't convert receive targeted ads
   • Lead magnet downloaders who don't book consultations receive testimonial ads
   • Consultation no-shows receive reminder ads
6. Conversion Tracking:
   • Facebook Pixel and Google Tag Manager implementation
   • Custom conversion events for each stage of the funnel
   • Attribution modeling to understand the full customer journey

Functionality: Secure sign-up/login for subscribed clients. A guided onboarding sequence to set up their profile, goals, and payment for the $50/mo subscription via Stripe.

UI Components: Login screen (Email/Password), Sign Up screen, Onboarding wizard (multi-step form for goals, injury history, initial measurements), Stripe integration modal for subscription.

Key Screens:

1. Login/Registration
2. Multi-step onboarding wizard
3. Subscription management
4. Profile setup

Functionality: The client's home base. Displays today's scheduled workout/tasks, unread messages, and upcoming live sessions. A personalized greeting reinforces the high-touch experience.

UI Components: "Today's Plan" checklist component, "Messages" notification badge, "Upcoming Live Session" card with a countdown, personalized welcome message.

Key Screens:

1. Main dashboard with personalized welcome
2. Today's tasks and workout preview
3. Quick stats and streak counter
4. Coach's message of the day

Functionality: Clients can view their full training program by phase (Decompression, Correction, Integration), access daily workouts, and see detailed exercise instructions in a searchable library.

UI Components: Program overview with phase tabs, Calendar view of the program, Daily workout view (list of exercises), Exercise detail modal (with video, sets, reps, notes), searchable exercise library with filters.

Key Screens:

1. Program overview with phase visualization
2. Weekly schedule view
3. Daily workout detail
4. Exercise library with search/filter
5. Exercise detail with video instruction

Functionality: The key differentiator. Clients upload videos of their gait or specific exercises for the coach's analysis. The coach receives a notification and can provide time-stamped feedback with on-screen drawing tools.

UI Components: Video upload form with tags ('Gait', 'Squat', etc.). A gallery of submitted videos with status ('Pending Review', 'Reviewed'). A feedback view with a video player, time-stamped comments, and simple drawing tools (lines, angles) for the coach.

Key Screens:

1. Video upload interface
2. Analysis request form
3. Video gallery of submissions
4. Feedback viewer with annotation display
5. Coach's analysis interface with drawing tools

Functionality: Tracks FP-specific metrics and reinforces daily habits. Clients log their progress to stay motivated and accountable, with gamified elements to encourage consistency. Includes accountability notifications for missed assignments.

UI Components: Postural photo uploader (Front/Side/Back) with a side-by-side comparison view. Simple input forms for Pain/Energy levels (scale 1-10). A daily habit checklist (e.g., '5-min decompression', 'Hydration'). A 'streak' counter for consecutive days with completed tasks.

Key Screens:

1. Progress metrics dashboard
2. Photo comparison tool
3. Daily check-in form
4. Habit tracker interface
5. Progress sharing options

Functionality: Access point for subscriber-exclusive live training sessions and Q&As, a key value driver for the $50/mo subscription.

UI Components: A schedule of upcoming live events. A video player component (integrating with YouTube Live or Vimeo). A library of past live session recordings, categorized by topic.

Key Screens:

1. Live session calendar
2. Session countdown and reminder
3. Live streaming interface
4. Recording library with categories
5. Session registration

Functionality: Secure, direct one-on-one messaging between the client and the coach for high-touch accountability.

UI Components: A simple chat interface similar to popular messaging apps, with support for text, image, and short video messages.

Key Screens:

1. Message inbox
2. Conversation thread view
3. Media attachment interface
4. Notification settings

Functionality: A supportive environment where clients can share progress, view each other's status, and engage with Todd's group messages.

UI Components: Social feed with client progress posts, comment system, coach's featured content, achievement showcase.

Key Screens:

1. Community feed
2. Post creation interface
3. Comment and reaction system
4. Featured client showcase
5. Coach's announcements

WP_Users (Extended WordPress User Table)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
user_login	varchar(60)	Username for login
user_pass	varchar(255)	Hashed password
user_email	varchar(100)	User email address
user_registered	datetime	Registration date
user_status	int(11)	Account status
display_name	varchar(250)	Public display name

skd_client_profile (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, matches WP_Users ID
persona_type	taxonomy	Which user persona they match
goals	text	Client's stated fitness goals
injury_history	text	Details of past injuries
profession	varchar(100)	Client's job or profession
age	int	Client's age
height	varchar(20)	Client's height
weight	varchar(20)	Client's current weight
pain_areas	taxonomy	Body areas with pain/issues
movement_restrictions	text	Specific movement limitations
initial_assessment_date	date	Date of first assessment
lead_source	varchar(100)	How they found Skippy Dynamite
lead_magnet	varchar(100)	Which lead magnet they downloaded
notes	longtext	Coach's private notes

skd_client_subscription (Custom Fields)

Field	Type	Description
client_id	bigint(20)	Foreign key to WP_Users
stripe_customer_id	varchar(100)	Stripe customer identifier
subscription_id	varchar(100)	Stripe subscription identifier
subscription_status	varchar(20)	Active, Past Due, Canceled, etc.
subscription_start_date	date	When subscription began
payment_method	varchar(50)	Card, PayPal, etc.
next_payment_date	date	Date of next billing
lifetime_value	decimal(10,2)	Total amount paid to date

skd_program (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
title	varchar(255)	Program name
description	longtext	Program overview and goals
duration_weeks	int	Total program length in weeks
difficulty	taxonomy	Beginner, Intermediate, Advanced
target_persona	taxonomy	Which persona this program suits
featured_image	varchar(255)	Program cover image URL
is_template	boolean	Whether this is a template program
created_by	bigint(20)	Coach who created the program
created_at	datetime	Creation timestamp
updated_at	datetime	Last update timestamp

skd_program_phase (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
program_id	bigint(20)	Foreign key to skd_program
title	varchar(255)	Phase name (e.g., "Decompression")
description	text	Phase description and goals
duration_weeks	int	Length of phase in weeks
order	int	Sequence within the program
color_code	varchar(7)	Hex color for UI display

skd_client_program (Relationship Table)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
client_id	bigint(20)	Foreign key to WP_Users
program_id	bigint(20)	Foreign key to skd_program
start_date	date	When client started the program
current_phase	bigint(20)	Current phase ID
current_week	int	Current week of program
current_day	int	Current day of program
completion_percentage	float	Overall program completion %
status	varchar(20)	Active, Completed, Paused

skd_workout (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
title	varchar(255)	Workout name
description	text	Workout description
instructions	longtext	General workout instructions
program_id	bigint(20)	Foreign key to skd_program
phase_id	bigint(20)	Foreign key to skd_program_phase
day_of_program	int	Day number within the program
estimated_duration	int	Estimated minutes to complete
equipment_needed	taxonomy	Equipment required
intensity	taxonomy	Low, Medium, High
workout_type	taxonomy	Mobility, Strength, Integration, etc.
created_by	bigint(20)	Coach who created the workout
created_at	datetime	Creation timestamp
updated_at	datetime	Last update timestamp

skd_exercise (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
title	varchar(255)	Exercise name
description	text	Exercise description
instructions	longtext	Detailed form instructions
demo_video_url	varchar(255)	URL to demonstration video
thumbnail_url	varchar(255)	Exercise thumbnail image
muscle_groups	taxonomy	Primary muscles targeted
movement_pattern	taxonomy	FP movement classification
equipment_needed	taxonomy	Equipment required
difficulty	taxonomy	Beginner, Intermediate, Advanced
created_by	bigint(20)	Coach who created the exercise
created_at	datetime	Creation timestamp
updated_at	datetime	Last update timestamp

skd_workout_exercise (Relationship Table)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
workout_id	bigint(20)	Foreign key to skd_workout
exercise_id	bigint(20)	Foreign key to skd_exercise
sets	int	Number of sets
reps	varchar(50)	Repetitions (e.g., "10-12" or "30 sec")
rest	varchar(50)	Rest period between sets
tempo	varchar(50)	Movement tempo notation
special_instructions	text	Specific notes for this instance
order	int	Sequence within the workout

skd_workout_completion (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
client_id	bigint(20)	Foreign key to WP_Users
workout_id	bigint(20)	Foreign key to skd_workout
completion_date	datetime	When workout was completed
duration	int	Actual duration in minutes
rating	int	Client difficulty rating (1-10)
feedback	text	Client comments on the workout
coach_feedback	text	Coach response to completion

skd_postural_photo (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
client_id	bigint(20)	Foreign key to WP_Users
date	date	Photo date
front_image_url	varchar(255)	URL to front view image
side_image_url	varchar(255)	URL to side view image
back_image_url	varchar(255)	URL to back view image
notes	text	Client notes about photos
coach_notes	text	Coach's assessment notes
shared_to_community	boolean	Whether shared to community

skd_daily_log (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
client_id	bigint(20)	Foreign key to WP_Users
date	date	Log date
pain_level	int	Pain rating (1-10)
energy_level	int	Energy rating (1-10)
sleep_quality	int	Sleep rating (1-10)
stress_level	int	Stress rating (1-10)
notes	text	Additional client notes
body_areas	taxonomy	Body areas with issues
shared_to_community	boolean	Whether shared to community

skd_habit_tracker (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
client_id	bigint(20)	Foreign key to WP_Users
habit_id	bigint(20)	Foreign key to skd_habit
date	date	Tracking date
completed	boolean	Whether habit was completed
notes	text	Any notes about completion

skd_client_streak (Custom Fields)

Field	Type	Description
client_id	bigint(20)	Foreign key to WP_Users
current_streak	int	Current consecutive days active
longest_streak	int	Longest streak achieved
last_active_date	date	Last date of activity
streak_frozen	boolean	Whether streak is temporarily frozen
freeze_expiration	date	When freeze ends (if applicable)

skd_analysis_video (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
client_id	bigint(20)	Foreign key to WP_Users
title	varchar(255)	Video title
description	text	Client description of video
video_url	varchar(255)	URL to uploaded video
thumbnail_url	varchar(255)	Video thumbnail image
upload_date	datetime	When video was uploaded
analysis_type	taxonomy	Gait, Squat, Deadlift, etc.
status	varchar(20)	Pending, Reviewed, Archived
review_priority	varchar(20)	Normal, Urgent
duration	int	Video length in seconds
coach_id	bigint(20)	Coach who reviewed/will review
review_date	datetime	When video was reviewed

skd_video_feedback (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
video_id	bigint(20)	Foreign key to skd_analysis_video
coach_id	bigint(20)	Coach providing feedback
timestamp	float	Time point in video (seconds)
comment	text	Coach's feedback text
drawing_data	longtext	JSON data for annotations
created_at	datetime	When feedback was created
client_viewed	boolean	Whether client has seen it
client_viewed_at	datetime	When client viewed feedback

skd_message (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
sender_id	bigint(20)	Foreign key to WP_Users
receiver_id	bigint(20)	Foreign key to WP_Users
content	longtext	Message content
sent_at	datetime	When message was sent
read_status	boolean	Whether message was read
read_at	datetime	When message was read
message_type	varchar(20)	Text, Image, Video, Audio
media_url	varchar(255)	URL to media attachment
parent_message_id	bigint(20)	For threaded replies

skd_notification (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
user_id	bigint(20)	Foreign key to WP_Users
type	varchar(50)	Notification type identifier
title	varchar(255)	Notification title
content	text	Notification content
action_url	varchar(255)	URL for notification action
created_at	datetime	When notification was created
read_status	boolean	Whether notification was read
read_at	datetime	When notification was read
expires_at	datetime	When notification expires

skd_community_post (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
author_id	bigint(20)	Foreign key to WP_Users
title	varchar(255)	Post title (optional)
content	longtext	Post content
post_type	varchar(50)	Progress, Question, Celebration, etc.
created_at	datetime	When post was created
updated_at	datetime	When post was last edited
privacy_level	varchar(20)	Public, Clients Only, Coach Only
featured_by_coach	boolean	Whether coach featured this post
view_count	int	Number of views
media_urls	longtext	JSON array of media URLs
source_entry_id	bigint(20)	ID of related progress entry
source_entry_type	varchar(50)	Type of source (workout, photo, etc.)

skd_post_comment (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
post_id	bigint(20)	Foreign key to skd_community_post
author_id	bigint(20)	Foreign key to WP_Users
content	text	Comment content
created_at	datetime	When comment was created
parent_comment_id	bigint(20)	For nested comments

skd_post_reaction (Custom Fields)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
post_id	bigint(20)	Foreign key to skd_community_post
user_id	bigint(20)	Foreign key to WP_Users
reaction_type	varchar(20)	Like, Celebrate, Support, etc.
created_at	datetime	When reaction was created

skd_live_session (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
title	varchar(255)	Session title
description	longtext	Session description
session_type	taxonomy	Workout, Q&A, Workshop, etc.
coach_id	bigint(20)	Coach hosting the session
scheduled_start	datetime	Scheduled start time
scheduled_end	datetime	Scheduled end time
actual_start	datetime	Actual start time
actual_end	datetime	Actual end time
status	varchar(20)	Scheduled, Live, Completed, Canceled
stream_url	varchar(255)	URL for live stream
recording_url	varchar(255)	URL for recording after completion
max_participants	int	Maximum allowed participants
thumbnail_url	varchar(255)	Session thumbnail image
featured	boolean	Whether to feature on dashboard

skd_session_registration (Custom Fields)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
session_id	bigint(20)	Foreign key to skd_live_session
client_id	bigint(20)	Foreign key to WP_Users
registration_date	datetime	When client registered
attendance_status	varchar(20)	Registered, Attended, No-Show
feedback_provided	boolean	Whether client gave feedback
reminder_sent	boolean	Whether reminder was sent

skd_task (Custom Post Type)

Field	Type	Description
ID	bigint(20)	Primary key, auto-increment
client_id	bigint(20)	Foreign key to WP_Users
title	varchar(255)	Task title
description	text	Task description
due_date	date	When task is due
task_type	varchar(50)	Workout, Habit, Assessment, etc.
related_id	bigint(20)	ID of related item (workout, etc.)
status	varchar(20)	Pending, Completed, Missed
completion_date	datetime	When task was completed
created_by	bigint(20)	Who created the task
created_at	datetime	When task was created
priority	varchar(20)	Low, Medium, High
reminder_sent	boolean	Whether reminder was sent
reminder_sent_at	datetime	When reminder was sent
followup_sent	boolean	Whether followup was sent
followup_sent_at	datetime	When followup was sent

skd_accountability_settings (Custom Fields)

Field	Type	Description
client_id	bigint(20)	Foreign key to WP_Users
reminder_hours_before	int	Hours before due date for reminder
followup_hours_after	int	Hours after due date for followup
email_reminders	boolean	Whether to send email reminders
push_reminders	boolean	Whether to send push notifications
auto_share_progress	boolean	Whether to auto-share progress
streak_notifications	boolean	Whether to notify about streaks

• skd_program_difficulty
  • Beginner
  • Intermediate
  • Advanced
  • Elite
• skd_persona_type
  • Longevity Seeker
  • Post-Injury Warrior
  • Desk-Bound Professional
  • Plateaued Athlete
  • Time-Crunched Professional
• skd_workout_type
  • Mobility
  • Stability
  • Strength
  • Integration
  • Recovery
  • Assessment
• skd_equipment
  • Bodyweight
  • Resistance Band
  • Kettlebell
  • Barbell
  • Cable Machine
  • Stability Ball
  • Foam Roller
  • TRX/Suspension Trainer
• skd_muscle_group
  • Core
  • Hip Complex
  • Shoulder Complex
  • Thoracic Spine
  • Neck
  • Lower Limb
  • Upper Limb
  • Full Body
• skd_movement_pattern
  • Gait
  • Squat
  • Hinge
  • Push
  • Pull
  • Rotation
  • Anti-Rotation
  • Locomotion
• skd_body_area
  • Neck
  • Upper Back
  • Lower Back
  • Shoulders
  • Elbows
  • Wrists
  • Hips
  • Knees
  • Ankles
  • Feet
• skd_analysis_type
  • Gait
  • Standing Posture
  • Squat
  • Hinge
  • Push Up
  • Rotation
  • Overhead Reach
  • Custom Movement
• skd_session_type
  • Live Workout
  • Q&A
  • Workshop
  • Form Check
  • Group Coaching
  • Specialized Topic
• skd_post_privacy
  • Public
  • Clients Only
  • Coach Only
  • Custom Group

Core Technical Components:

1. WordPress Core:
   • Latest stable version (6.4+)
   • Custom database prefix for security
   • Optimized wp-config.php settings
   • Clean installation with minimal default plugins
2. Theme Architecture:
   • Custom parent theme developed specifically for Skippy Dynamite
   • Built with Bricks Builder for flexible layouts
   • Mobile-first responsive design
   • Optimized for performance and Core Web Vitals
3. Database Optimization:
   • Custom database tables for high-volume data (notifications, messages)
   • Indexed fields for frequent queries
   • Optimized WordPress tables
   • Regular database maintenance schedule
4. Server Requirements:
   • PHP 8.1+ with OpCache enabled
   • MySQL 8.0+ or MariaDB 10.5+
   • Minimum 2GB RAM (4GB recommended)
   • HTTP/2 or HTTP/3 support
   • SSL certificate (required)

The following plugins will form the foundation of the technical infrastructure:

1. Essential Functionality:
   • Bricks Builder: Primary page building tool
   • Metabox AIO: Custom fields, post types, and taxonomies
   • WooCommerce: Subscription management
   • Stripe for WooCommerce: Payment processing
   • WP Rocket: Performance optimization
   • Wordfence: Security hardening
2. Extension Plugins:
   • Advanced Custom Fields PRO: Complex field types if needed
   • Gravity Forms: Advanced form handling
   • FacetWP: Enhanced filtering for exercise library
   • WP Mail SMTP: Reliable email delivery
   • YoastSEO: SEO optimization
   • Redirection: URL management
3. Custom Development:
   • Custom plugin for accountability system
   • Custom plugin for biomechanics lab functionality
   • Custom plugin for community features
   • Integration modules for third-party services

Clippers System for Content Repurposing

A key marketing advantage will be the automated "Clippers" system that extracts high-value segments from Todd's client sessions for marketing content:

1. Functionality:
   • Automatically extracts compelling segments from recorded client meetings and sessions
   • Processes video/audio content to create short, shareable clips
   • Adds branded intros/outros and captions
   • Schedules content for social media distribution
   • Tracks performance of clips to optimize future selections
2. Implementation:
   • Integration with recording software (Zoom, etc.)
   • AI-powered content analysis to identify impactful moments
   • Automated video editing pipeline
   • Direct publishing to Instagram, Facebook, YouTube Shorts, etc.
   • Content approval workflow for Todd to review before publishing
3. Marketing Value:
   • Provides authentic glimpses into the coaching experience
   • Demonstrates Todd's expertise and coaching style
   • Creates consistent content stream with minimal manual effort
   • Builds trust by showing real client interactions and results
   • Supports the content flywheel with minimal additional time investment
4. Privacy Considerations:
   • Client consent tracking system
   • Automated face blurring options for clients who prefer anonymity
   • Clear opt-in/opt-out process during client onboarding
   • Content review workflow before publishing

1. Authentication Security:
   • Custom login page (not /wp-admin/)
   • Two-factor authentication option
   • Strong password policies
   • Login attempt limiting
   • Session management and timeouts
2. Data Protection:
   • Field-level encryption for sensitive data
   • Secure storage of API keys
   • GDPR compliance measures
   • Data backup strategy
   • Privacy policy enforcement
3. Code Security:
   • Input validation and sanitization
   • Prepared SQL statements
   • Regular security scanning
   • Dependency vulnerability checking
   • Custom user capabilities

1. Environment Strategy:
   • Local development environment with Docker
   • Staging environment for testing
   • Production environment with robust caching
2. Version Control:
   • Git repository for all custom code
   • Branch strategy for features
   • Pull request workflow
   • Automated testing
3. Deployment Process:
   • CI/CD pipeline
   • Database synchronization strategy
   • Asset management
   • Rollback capability
4. Documentation:
   • Technical documentation for developers
   • User documentation for clients
   • Admin documentation for Todd
   • API documentation for integrations

1. Day 1-7: Complete website wireframes and design approval
2. Day 8-14: Develop database schema and core post types
3. Day 15-21: Complete home page and lead magnet landing pages
4. Day 22-30: Finalize content for core pages and launch website
5. Day 31-37: Complete app authentication and onboarding flow
6. Day 38-45: Implement program delivery and workout viewer
7. Day 46-52: Develop messaging system and dashboard
8. Day 53-60: Launch beta to first paying clients
9. Day 61-75: Implement biomechanics lab and progress tracking
10. Day 76-85: Complete community features and accountability system
11. Day 86-90: Final testing, optimization, and public launch

The beta testing phase is critical for refining the client portal before full public launch:

1. Beta Participant Selection:
   • Mix of existing clients and new leads from website
   • Representation from all 5 user personas
   • Range of technical abilities (tech-savvy to beginners)
   • 10-20 participants total
2. Beta Incentives:
   • 50% discount on subscription fee during beta period
   • Extended subscription for valuable feedback
   • Early access to new features
   • Direct influence on product development
3. Feedback Collection:
   • Weekly feedback surveys
   • Bi-weekly group video calls
   • In-app feedback tools
   • Usage analytics tracking
4. Success Metrics:
   • Task completion rates for core features
   • System Usability Scale (SUS) score >80
   • Login frequency (target: 4+ times per week)
   • Zero critical bugs at end of beta
   • 90% of beta users continuing to paid subscription

Based on our launch strategy, we project the following growth metrics:

Timeframe	Website Visitors	Lead Magnet Downloads	Consultation Bookings	Paying Subscribers	Monthly Revenue
Day 30	1,000	100	10	0	$0
Day 60	3,000	300	45	15	$750
Day 90	7,500	750	110	40	$2,000
Month 6	15,000	1,500	225	100	$5,000
Month 12	30,000	3,000	450	200	$10,000

Key Conversion Assumptions:

• Lead Magnet Conversion Rate: 10% of website visitors
• Consultation Booking Rate: 15% of lead magnet downloads
• Subscription Conversion Rate: 35% of consultation calls
• Monthly Client Churn Rate: 7%

Pre-Task Reminders:

• Automated notifications sent before assignments are due
• Configurable timing (default: 24 hours before due date)
• Multi-channel delivery (in-app, email, push notification)
• Personalized message templates for different task types

Follow-up Notifications:

• Automatically triggered when tasks are missed
• Sent within configurable timeframe after due date (default: 12 hours)
• Encouraging, non-judgmental tone
• One-click options to reschedule or mark complete

Celebration Notifications:

• Triggered when tasks are completed
• Positive reinforcement messaging
• Streak milestone celebrations
• Optional progress sharing prompts

Workflow Example:

1. Client is assigned workout for Tuesday
2. Monday: System sends reminder notification
3. Tuesday: System checks completion status by end of day
4. Wednesday morning: If incomplete, system sends follow-up
5. Coach dashboard flags the missed task for personal follow-up

Streak Tracking:

• Daily completion streaks displayed prominently
• Visual indicators of current and all-time records
• Grace period system (one missed day doesn't break streak if made up quickly)
• Weekly consistency score (percentage of assigned tasks completed)

Achievement System:

• Badges for milestone achievements (7-day streak, 30-day streak, etc.)
• Special badges for significant progress markers
• Collection display in client profile
• Notification when new badges are earned

Leaderboards (Optional):

• Weekly consistency leaders
• Most improved clients
• Longest active streaks
• Privacy controls to opt in/out

Accountability Dashboard:

• Overview of all client completion rates
• Flagging system for clients with multiple missed tasks
• One-click tools to send personalized check-ins
• Pattern analysis to identify common skip days/exercises

Intervention Tools:

• Templated check-in messages
• Schedule adjustment tools
• Client re-engagement workflows
• Success pattern analysis

Automated Sharing Options:

• Completion milestone sharing (e.g., "I've completed 30 days!")
• Progress photo sharing with privacy controls
• Workout completion sharing with stats
• Pain reduction/energy improvement sharing

Manual Sharing Tools:

• Rich text editor for detailed updates
• Photo/video attachment capability
• Emotion indicators (feeling stronger, energized, etc.)
• Question format for community input

Coach Highlighting:

• Tools for Todd to feature exemplary client progress
• Special "Coach Featured" badge for highlighted posts
• Notification to client when their progress is featured
• Weekly spotlight rotation

Feed Structure:

• Chronological display of community updates
• Filtering options (progress type, featured, coach posts)
• Like and comment functionality
• Saved posts section

Content Types:

• Client progress updates
• Coach announcements and tips
• Celebration posts
• Questions and discussions
• Live session reminders

Interaction Tools:

• Comment threading
• Reaction options (like, celebrate, support)
• @mentions for specific members
• Rich media comment support

Privacy Controls:

• Granular sharing settings for each post type
• Anonymous sharing option
• Controlled audience selection
• Default privacy preferences

Moderation Tools:

• Comment approval system
• Content guidelines enforcement
• Reporting mechanism
• Coach review queue

Item	Description	Estimated Cost
Domain & Hosting	Premium WordPress hosting (annual)	$500 - $1,000
Theme & Page Builder	Bricks Builder license	$200 - $400
Premium Plugins	WooCommerce, Metabox AIO, WP Rocket, etc.	$500 - $1,000
Custom Development	Custom functionality and integrations	$3,000 - $5,000
Content Creation	Core pages, blog posts, lead magnets	$2,000 - $4,000
SEO Setup	Technical SEO, keyword research, optimization	$1,000 - $2,000
Subtotal		$7,200 - $13,400

Item	Description	Estimated Cost
Custom Post Types & Fields	Metabox AIO implementation	$1,000 - $2,000
Frontend Development	UI/UX design and implementation	$4,000 - $7,000
Core Module Development	Program delivery, progress tracking, etc.	$5,000 - $8,000
Biomechanics Lab	Video upload and analysis features	$3,000 - $5,000
Community Features	Sharing and interaction functionality	$2,000 - $4,000
Accountability System	Notification and streak tracking	$2,000 - $4,000
Payment Integration	Stripe subscription implementation	$1,000 - $2,000
Testing & Optimization	QA and performance tuning	$2,000 - $3,000
Subtotal		$20,000 - $35,000

Item	Description	Estimated Cost
Content Marketing	Ongoing blog and social content	$1,000 - $2,000/month
Facebook/Instagram Ads	Initial testing and scaling	$2,000 - $10,000/month
Google Ads	Search and display campaigns	$1,000 - $5,000/month
Email Marketing	ActiveCampaign subscription	$200 - $500/month
Design Assets	Graphics, videos, ad creatives	$1,000 - $3,000
Analytics & Tracking	Tools and implementation	$500 - $1,000
Subtotal (90 days)		$14,100 - $52,500

Item	Description	Estimated Cost/Month
Hosting & Maintenance	Server costs, updates, security	$200 - $500
Content Creation	Regular blog and resource updates	$500 - $1,500
Customer Support	Client assistance and onboarding	$500 - $2,000
Software Subscriptions	Various tools and services	$300 - $800
Marketing Budget	Ongoing ad spend and campaigns	$3,000 - $15,000
Monthly Total		$4,500 - $19,800

Total Project Investment (90-Day Launch)

Category	Estimated Cost
Website Development	$7,200 - $13,400
Client Portal App Development	$20,000 - $35,000
Marketing & Launch (90 days)	$14,100 - $52,500
Total Launch Investment	$41,300 - $100,900

Return on Investment Projection

Assuming a target of 100 active clients at $50/month by the end of the 90-day launch:

• Monthly recurring revenue: $5,000
• Annual client value: $600
• Lifetime value (assuming 12-month average retention): $600
• Break-even point: 69-168 client-years

As the client base grows to the projected 200 clients within 12 months:

• Monthly recurring revenue: $10,000
• Annual revenue: $120,000
• Break-even timeline: Approximately 4-10 months after reaching 200 clients

1. Approval of Project Scope and Budget
   • Review the complete PRD
   • Finalize scope decisions
   • Approve initial investment
2. Phase 1 Kickoff (Days 1-30)
   • Secure domain and hosting environment
   • Begin website development
   • Start database schema implementation
   • Create initial content assets
   • Develop authentication system
3. Team Assembly
   • Web developer
   • App developer
   • Content creator
   • Marketing specialist
   • QA tester
4. Content Strategy Implementation
   • Begin creating pillar content
   • Develop lead magnets
   • Create initial exercise library

Risk	Impact	Likelihood	Mitigation Strategy
Development timeline slippage	High	Medium	Phased launch approach with MVP first; weekly progress reviews; buffer time built into timeline
Lower-than-expected conversion rates	High	Medium	Early A/B testing of landing pages; conversion rate optimization; flexible ad budget to scale what works
Technical issues with client portal	High	Medium	Comprehensive testing plan; beta period with limited users; backup and rollback strategy
Competitor response	Medium	Low	Focus on specialized differentiators; maintain innovation pipeline; strong client relationships
Client retention challenges	High	Low	Robust accountability features; regular new content; community engagement; proactive support

After the initial 90-day launch period, these future enhancements will drive continued growth:

Months 4-6:

• Enhanced AI-powered form assessment for biomechanics lab
• Expanded wearable device integrations (Apple Watch, Oura, Whoop)
• Multi-language support for international expansion
• Advanced analytics dashboard for coaches

Months 7-12:

• Multi-coach support for potential team expansion
• Client referral and affiliate program
• Native mobile app versions (iOS and Android)
• Integration with popular fitness platforms (Strava, MapMyFitness)

Year 2:

• Coach certification program and marketplace
• Enterprise solutions for fitness studios and clinics
• Direct integration with medical records systems
• Advanced AI-driven program customization

The Skippy Dynamite Digital Ecosystem is positioned to become a transformative asset for Todd's business, generating sustainable recurring revenue while delivering exceptional value to clients. With careful execution of this plan, the system will establish a powerful competitive advantage in the Functional Patterns coaching market.

Key success factors include:

• Maintaining focus on the specialized nature of the platform
• Delivering exceptional client experiences that justify the subscription fee
• Continuous improvement based on user feedback
• Disciplined execution of the marketing strategy
• Careful tracking of key performance indicators

By implementing this comprehensive digital ecosystem, Todd will not only establish himself as the premier authority in Functional Patterns but also create a scalable, profitable business model with significant long-term growth potential.