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Blog & Insights | Proscris

Blog & Insights

Thought leadership on business, technology, science, philosophy, and wellness—actionable insights to help you navigate the rapidly evolving digital landscape.

Welcome to my collection of thoughts on building intelligent businesses, systems design thinking, and creating meaningful impact through technology. Here you'll find practical insights alongside philosophical explorations of how we can create better business systems for the future.

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02/01/2023 proscris

Successful Blueprint For Creating A Directory Website

Solution for software and growth strategy outlined below. I personally have never built a directory website before but there are many successful business models for niche directories that I have witnessed from other's people's account and stories in their pursuits. Having done extensive research into the engineering of how something like that would operate on […]

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09/17/2020 proscris

Psychology Of The Conversion

Font style, colors, graphics, images, etc... It all affects the psychilogy of the conversion. Marketing copy, graphic designs, video editing, all of it.

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09/16/2020 proscris

SEO is War: Arming Your Business for Digital Domination

Your battlefield is the Google search results page. The war is that of attrition: who can command the top spot, amass more power over their market, and capture customers best? In this digital conflict, victory isn't just about presence; it's about strategic advantage, superior firepower, and expert leadership.

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09/11/2020 proscris

The Philosophy Behind the Name: Why "Proscris"

More than just a name, "Proscris" embodies a philosophy rooted in defiance, innovation, and a challenge to conventional thinking. Discover how an ancient Latin word defines our mission to reshape the future of business through intelligent systems.

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07/07/2020 proscris

CRO - Optimizing For Humans, Not Algorithms

While SEO battles for algorithmic favor, Conversion Rate Optimization (CRO) targets the most complex variable: the human mind. Discover why emotions drive purchasing decisions and how understanding diverse "mind maps" can unlock powerful conversion breakthroughs.

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07/07/2020 proscris

Less is More: The Radical Power of Underdoing Your Competition

In a world obsessed with constant innovation and more features, the radical philosophy of "less is more" emerges as a powerful strategy for sustainable growth. Discover how focusing on quality, embracing constraints, and cutting the inessential can lead to unparalleled business success.

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07/06/2020 proscris

Getting Newsletter Email Subscribers

Over the last 2 months, my startup (Marketing Examples) welcomed 31,000 first time visitors. 4,100 of these visitors subscribed to the email list. That’s an email opt-in of 12.9%. The industry average is 2%. What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers: 1. BEING […]

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07/01/2020 proscris

CRO vs SEO, One InThe Same

People seem to think that search engine optimization and conversion rate optimization are two totally different disciplines. One gets traffic and the other one converts it. That's an overly simplistic way of seeing things. One only needs to consider the meta description. That's an obvious part of what is supposed to be search engine optimization […]

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07/01/2020 proscris

Its Not A Company Website, It's A Customer Website

The biggest mistake I see website designers make is building company websites. If you want to increase conversions, don't build a company website. Build a customer website. How do you do that? 1. Find out as much information about who your customer's customers are. What matters most to them? What kind of people are they? […]

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06/10/2020 proscris

Everything I Know About Local SEO

[vc_row][vc_column][vc_column_text]https://moz.com/learn/seo/local Local Search Hacks You Probably Haven’t Seen Before https://tidings.com/vault/local-ranking-2020.html https://www.brightlocal.com/learn/how-do-citations-help-local-seo/[/vc_column_text][/vc_column][/vc_row]

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