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Blog & Insights

Thought leadership on business, technology, science, philosophy, and wellness—actionable insights to help you navigate the rapidly evolving digital landscape.

Welcome to my collection of thoughts on building intelligent businesses, systems design thinking, and creating meaningful impact through technology. Here you'll find practical insights alongside philosophical explorations of how we can create better business systems for the future.

06/10/2020 proscris

Importance of Structured Data for SEO

A framework for SEO success with structured data https://www.brightlocal.com/webinars/how-to-optimize-website-maximize-traffic-convert-new-customers/ https://moz.com/learn/seo/on-site-seo https://moz.com/learn/seo/on-site    

06/10/2020 proscris

What To Do When Inheriting A Google Ads Account

Should you keep the old data? Depends on how well the campaigns were run. If you inherited a mess where all the ads campaigns were bidding for irrelevant keywords then the data of that account is not of much use. However if the previous campains ran with some effectiveness then there is merit to keeping […]

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